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Ÿnsect Raises $224M for World’s Largest Insect Farm, NASA to Send Soil to Space + More

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Source: Ÿnsect

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines.

French startup Ÿnsect has raised $224 million to build out the world’s largest insect farm. It has raised $425 million to date, which is more investment than the entire global insect protein sector has raised to date.

The Trump administration has cut off relief negotiations with House leaders, creating panic among restaurants hoping for a cash infusion from the RESTAURANTS Act, a $120 billion fund that would go to independent restaurants and bars with less than 20 locations.

Last but not least, NASA will be sending soil to space for the very first time. A shipment will be heading up to the ISS on September 29th.

We need your support. Producing our newsletter takes a lot of time and resources, and we need to change our business model to keep it going. To date, we’ve funded our work through our events, sponsorships and consulting, which are all on hold due to the pandemic. If you find our newsletter to be a valuable resource, we hope you will consider making a one time or monthly contribution, so we can keep the newsletter going and free for those who can not afford a subscription fee. Whether it’s $5 or $500 every bit helps and shows us that you value our work. Not able to contribute right now? You can help by sharing our newsletter with friends and colleagues. 

 


Check out our weekly round-up of last week’s top food startup, tech and innovation news below or peruse the full newsletter here.


 

1. France: Ÿnsect, the Makers of the World’s Most Expensive Bug Farm, Raises Another $224MTechCrunch

Upfront Ventures and FootPrint Coalition participated in the round. The startup will be using funds to build the world’s largest insect farm in Amiens, France – set to open in early 2022.

 

2. What Is the RESTAURANTS Act — and Can It Really Save the Hospitality Industry? – Grubstreet

If passed in the Senate, it would provide $120b in relief through a grant program administered by the Treasury Department.

 

3. Restaurant Industry Scrambles for Solutions As Trump Administration Waffles on Stimulus TalksWashington Post

President Trump cut off talks on federal relief, sending the restaurant industry reeling.

 

4. Good Old-Fashioned Earth Soil Will Be Heading to Space for the First Time – Modern Farmer

Hydroponics and various artificial media have been the standard option for growing plants in space until now.

 

5. Indoor Dining Returns to New York City, but Will Customers? – New York Times

The restaurant industry, battered by the pandemic, is hoping indoor dining will help ease months of hardship, even as questions remain.

 

6. AppHarvest to Go Public Through Merger Valuing Company at $1B – Food Dive

The greenhouse developer and operator is merging with Novus Capital in order to allow it to go public and list its stock on Nasdaq. The transaction will provide $475m in gross proceeds to the company.

 

7. With $68M in Fresh Funding, Revol Greens Plans to Build the World’s Largest Indoor FarmAgFunder

Equilibrium Capital led the round. The company plans to build an 80-acre greenhouse complex in Texas, the largest such facility globally.

 

8. ShipBob Raises $68M in Series D FundingFinsmes

SoftBank Vision Fund 2 led the round. The new capital will help bring its solutions to more customers, accelerate growth, expand its software platform and scale its global fulfillment network.

 

9. GrubMarket Raises $60M As Food Delivery Stays Center StageTechCrunch

Funding came from BlackRock, Reimagined Ventures, Trinity Capital Investment, Celtic House Venture Partners and others. The company provides a B2C platform for grocery delivery and a B2B service to supply companies with products to resell.

 

10. Helping Brands Sell Online: Shogun Raises $35M Series BCrunchbase

Accel led the round. Funding will be used to scale its platform, further develop existing products and build out its teams.

 

11. UK: The Meatless Farm Raises $31M for Production to Keep Up with Post- COVID Demand – Vegconomist

The investment came from both existing and new private and family office investors. Funding will be used to support the Meatless Farm’s global growth strategy.

 

12. Nearly 20K US Amazon Workers Test Positive for Coronavirus – Retail Dive

The United Food and Commercial Workers International union slammed the outcome and called for action by federal regulators.

 

13. Nobel Prize in Chemistry Awarded to Two Women Who Developed CRISPR, a Revolutionary Gene-Editing ToolWashington Post

Since its discovery eight years ago, the tool has been widely deployed in research laboratories for a variety of applications from plant breeding to cancer therapy.

 

14. Food & Ag Anti-Racism Resources + Black Food & Farm Businesses to Support

Check out our list of resources to learn about systemic racism in the food and agriculture industries. We also highlight Black food and farm businesses and organizations to support.

 

 


Our newsletter is the absolute easiest way to stay on top of the emerging sector, so sign up for it today and never miss the latest food tech and innovation news and trends, Already signed up? Share the love with your friends and colleagues!


 

The post Ÿnsect Raises $224M for World’s Largest Insect Farm, NASA to Send Soil to Space + More appeared first on Food+Tech Connect.


Instacart’s $17B+ Valuation, Panera Introduces “Climate Friendly” Menu + More

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Source: Plenty

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines.

Plenty Unlimited has raised $140 million in new funding to build its vertical farms across the US. The funding comes after it solidified agreements with Driscoll’s and Albertsons.

Instacart has surpassed Target and Kroger in online grocery delivery. The online retailer recently raised $200 million from D1 Capital and Valiant Peregrine Fund to fuel its growth.

Panera Bread has become the first national chain to label its menu items as “Climate-Friendly,” a badge developed in partnership with the World Resources Institute.

We need your support. Producing our newsletter takes a lot of time and resources, and we need to change our business model to keep it going. To date, we’ve funded our work through our events, sponsorships and consulting, which are all on hold due to the pandemic. If you find our newsletter to be a valuable resource, we hope you will consider making a one time or monthly contribution, so we can keep the newsletter going and free for those who can not afford a subscription fee. Whether it’s $5 or $500 every bit helps and shows us that you value our work. Not able to contribute right now? You can help by sharing our newsletter with friends and colleagues. 

 


Check out our weekly round-up of last week’s top food startup, tech and innovation news below or peruse the full newsletter here.


 

1. Plenty Has Raised Over $500M to Grow Fruits and Veggies IndoorsTechCrunch

The company has raised $140m from SoftBank Vision Fund and Driscoll’s, among others. Funding comes as it has inked agreements with Driscoll’s and Albertsons. It plans to build a new farm in Compton, California.

 

2. Instacart Raises $200M More at a $17.7B ValuationTechCrunch

D1 Capital and Valiant Peregrine Fund led the round. Funding will be used to focus on introducing new features and tools to improve the customer experience, and further support Instacart’s enterprise and ads businesses.

 

3. Livekindly Collective Receives Funding of $135M to Expand Its Portfolio Brands into USAVegconomist 

Blue Horizon Corporation led the round. Funding will be used to increase capacity and accelerate US distribution of its portfolio brands and the development of new products.

 

4. Sustainable Food SPAC Natural Order Acquisition Files for a $250M IPONasdaq

The blank check company focuses on tech and products related to sustainable plant-based food and beverages.

 

5. Hong Kong: Omnipork Partners with McDonald’s in the Creation of Its First Ever Vegetarian MenuVegconomist

McDonald’s Hong Kong will incorporate OmniPork Luncheon into over 280 outlets of McDonald’s and 122 outlets of McCafé in Hong Kong and Macau.

 

6. Panera Bread Becomes First National Chain to Label Entrees As Climate FriendlyCNBC

Dishes that have a footprint of less than 5.38kg of carbon dioxide equivalent will carry a badge proclaiming the entree a “Cool Food Meal.”

 

7. Instacart Is Surpassing Target and Kroger in Online Grocery Delivery Quartz

Even as many states have been easing lockdown measures, 32% of respondents indicated they had purchased groceries online, up from 18% the previous year.

 

8. Trump Funnels Record Subsidies to Farmers Ahead of Election DayNew York Times

Federal payments to farmers are projected to hit a record $46b this year. Debt in the farm sector is projected to increase by 4% to a record $434b this year and farm bankruptcies have continued to rise across the country.

 

9. Canada Will Ban Single-Use Plastic Items by the End of Next YearCNN

The move is part of a larger effort by the nation to achieve zero plastic waste by 2030.

 

10. Dollar General to Open New Stores Targeting Wealthier ShoppersCNN

The new stores feature a range of home and beauty goods, the majority of which will be priced around $5. It is launching its first two Popshelf stores in Nashville and plans to open another 30 by the end of next year.

 

11. World Food Program Awarded Nobel Peace Prize for Work During Pandemic – New York Times

The Nobel committee said the UN agency’s work to address hunger had laid the foundations for peace in nations ravaged by war.

 

12. McDonald’s, Chipotle and Domino’s Are Booming During Coronavirus While Your Neighborhood Restaurant StrugglesWall Street Journal

A health crisis is creating a divide in the restaurant world. Big, well-capitalized chains are thriving while small independents struggle to keep their kitchens open.

 

13. Food & Ag Anti-Racism Resources + Black Food & Farm Businesses to Support

Check out our list of resources to learn about systemic racism in the food and agriculture industries. We also highlight Black food and farm businesses and organizations to support.

 

 


Our newsletter is the absolute easiest way to stay on top of the emerging sector, so sign up for it today and never miss the latest food tech and innovation news and trends, Already signed up? Share the love with your friends and colleagues!


 

The post Instacart’s $17B+ Valuation, Panera Introduces “Climate Friendly” Menu + More appeared first on Food+Tech Connect.

How Biden Could Reshape Food Policy, CDC Reveals Thousands of Undisclosed Covid-19 Cases + More

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Source: Civil Eats

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines.

As current polls gravitate toward a scenario in which former Vice President Joe Biden wins the presidency, advocates are predicting the ways in which his administration’s policy agenda could mirror that of Mrs. Obama’s as well as extend into some new public policy areas that have arisen in recent years.

The CDC has unveiled a new report that reveals thousands of undisclosed Covid-19 cases amongst food and agricultural workers. Public health experts are concerned about a possible resurgence of Covid-19 in food production plants this fall, calling for more comprehensive testing, as meatpackers insist that the worst of the pandemic has passed.

In plant-based news, Impossible Foods plans to hire 100 more scientists in its quest to accelerate product development and venture into plant-based dairy. Just Eat has partnered with Proterra to open a $120 million plant protein facility in Singapore.

We need your support. Producing our newsletter takes a lot of time and resources, and we need to change our business model to keep it going. To date, we’ve funded our work through our events, sponsorships and consulting, which are all on hold due to the pandemic. If you find our newsletter to be a valuable resource, we hope you will consider making a one time or monthly contribution, so we can keep the newsletter going and free for those who can not afford a subscription fee. Whether it’s $5 or $500 every bit helps and shows us that you value our work. Not able to contribute right now? You can help by sharing our newsletter with friends and colleagues. 

 


Check out our weekly round-up of last week’s top food startup, tech and innovation news below or peruse the full newsletter here.


 

1. Elections Have Consequences: How a Biden Win Could Reshape the Food Policy Agenda – Food Dive

If the former vice president wins the White House, there will be significant changes in regulatory priorities and a new focus on larger issues impacting the industry.

 

2. CDC Report Reveals Thousands of Previously Undisclosed Covid-19 Cases in Food WorkplacesThe Fern

The report tallied workplace outbreaks, cases, and deaths by sector across food manufacturing and agricultural workers.

 

3. Impossible Foods Looks to Hire More Than 100 Scientists in Quest for Dairy-Free Milk and Meat AlternativesCNBC

The company unveiled a prototype for dairy-free milk, though it has no plans to launch at this time. It wants to double its R&D team over the next year and accelerate product development.

 

4. Singapore: Eat Just Partners with Proterra to Launch a New Subsidiary in AsiaTechCrunch

As part of the deal, Proterra will invest up to $100m in the Singapore facility, while Eat Just will invest $20m. Eat Just Asia will focus on creating a fully-integrated supply chain for Just Egg.

 

5. BrightFarms Raises $100M to Fund Greenhouse ExpansionFood Dive

Cox Enterprises led the round. The funds will help expand BrightFarms’ network of hydroponic greenhouse farms to all major US markets and grow existing and new retailer partnerships.

 

6. Kiss the Ground Film Review – Farmer Rishi

The racism of the film runs deeper than its lack of BIPOC representation. It fails to acknowledge present day issues land access, reparations for Black and Indigenous communities, and the dismantling of our current economic system.

 

7. Uber Founder Turns Real-Estate Mogul for Ghost Kitchen StartupWall Street Journal

A WSJ analysis shows entities tied to ’s CloudKitchens have bought more than 40 properties for more than $130m.

 

8. Australian Fake-Meat Maker Raises $55M from Goldman, Temasek – Bloomberg

Funding came from Esenagro, China Renaissance Holdings, Huaxing Growth Capital and others, bringing total raised to A$113m. Funding will fuel V2food’s expansion into Asia.

 

9. India: Walmart, Flipkart Invest $30M in Indian Farmer-to-Business Platform NinjacartAgFunder

While financial terms were undisclosed, funding was believed to be in the region of $30m. Investment will go towards market expansion and enhancing supply chain tech.

 

10. China: Alibaba Group Will Spend $3.6B to Take Control of Chinese Supermarket Giant Sun Art – TechCrunch

All of Sun Art’s 484 physical retail locations in China are now integrated into Alibaba’s platforms for groceries and on-demand food delivery app and logistics businesses.

 

11. Whole Foods Will Now Get Your Groceries Ready for Pickup in One HourCNN

Amazon is expanding one-hour grocery pickup across all of its nearly 500 Whole Foods stores in the United States. The free service is available for Prime subscribers on orders $35 or more.

 

12. 1.5M New Yorkers Can’t Afford Food. Pantries Are Their Lifeline.New York Times

Tens of thousands of New Yorkers have shown up at the city’s food banks since the pandemic began. People who were already going to the pantries have grown more reliant on them. But there is relief and hope when they are at home cooking.

 

13. Instacart and Aldi Rolling Out SNAP Online Payment at More Than 600 StoresGrocery Dive

The integration marks the first time SNAP participants will be able to use their EBT cards on Instacart as retailers look to combat food insecurity.

 

14. School Meal Programs Have Lost More Than $483M So Far During the PandemicThe Fern

The survey points to the crippling costs of adapting to pandemic-related constraints, and significant losses due to a drop in participation in the school-lunch program.

 

15. Federal Judge Strikes Down Trump Plan to Slash Food Stamps for 700K Unemployed Americans – Washington Post

The move to end state waivers for a work requirement, suspended during the pandemic, is part of the Trump administration’s plans to restrict the food safety net.

 

16. Chipotle Could Exceed $2.5B in Digital Sales in 2020Restaurant Dive

The company’s digital sales grew 202.5% to $776.4m and accounted for 48.8% of total sales during Q3 2020. About half of these sales were from delivery with the other half coming from order ahead.

 

17. Food & Ag Anti-Racism Resources + Black Food & Farm Businesses to Support

Check out our list of resources to learn about systemic racism in the food and agriculture industries. We also highlight Black food and farm businesses and organizations to support.

 

 


Our newsletter is the absolute easiest way to stay on top of the emerging sector, so sign up for it today and never miss the latest food tech and innovation news and trends, Already signed up? Share the love with your friends and colleagues!


 

The post How Biden Could Reshape Food Policy, CDC Reveals Thousands of Undisclosed Covid-19 Cases + More appeared first on Food+Tech Connect.

85% of US Mom & Pop Restaurants Could Close in 2020, Organic Sales Up 31% + More

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Source: New York Times

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines.

An estimated 85 percent of mom and pop restaurants are expected to close by the end of 2020, but some are finding new life in ghost kitchens and virtual brands. Ordermark has raised $100 million with the help of the Softbank Vision Fund to transition more restaurants to online ordering amid the pandemic.

Benson Hill has raised $150 million to scale its platform food innovation engine across multiple food and ingredients markets. Meanwhile, organic agriculture sales are up 31 percent – with the majority of profits are going to industrial scale farms.

We need your support. Producing our newsletter takes a lot of time and resources, and we need to change our business model to keep it going. To date, we’ve funded our work through our events, sponsorships and consulting, which are all on hold due to the pandemic. If you find our newsletter to be a valuable resource, we hope you will consider making a one time or monthly contribution, so we can keep the newsletter going and free for those who can not afford a subscription fee. Whether it’s $5 or $500 every bit helps and shows us that you value our work. Not able to contribute right now? You can help by sharing our newsletter with friends and colleagues. 

 


Check out our weekly round-up of last week’s top food startup, tech and innovation news below or peruse the full newsletter here.


 

1. Benson Hill Raises $150M in Series D Funding Round to Accelerate the Pace of Food Innovation on a Global ScaleYahoo

Financing was co-led by Wheatsheaf and GV. Benson Hill will use the funds to scale its commercial operations and its platform food innovation engine across multiple food and ingredients markets.

 

2. Ordermark Raises $120M to Build More Virtual Restaurants The Spoon

Softbank Vision Fund led the round. Funds will be used to help restaurants transition to online ordering during the Covid-19 pandemic and beyond.

 

3. Independent Restaurants Go Dark to Keep the Lights OnRestaurant Dive

The Independent Restaurant Coalition estimates that as many as 85% of mom-and-pop restaurants could close by the end of 2020. But some are finding new life in virtual brands and ghost kitchens.

4. Food-Stockpiling Is Back, With 3,400% Pantry SurgeBloomberg

Companies have added new lines and warehouse space since the first round of pantry loading this spring. Virus cases, cold weather and the holidays are driving food demand.

 

5. Organic Agriculture Sales Up 31% in Three Years – The Fern

Sales totaled $9.9b in 2019, and 29% of organic farmers say they plan to expand production.

 

6. The Pandemic Has Given Organics a Big Boost—but Most Profits Aren’t Flowing to Small Producers – Civil Eats

The nationwide shelter-in-place orders have led to a surge in purchases of certified USDA Organic foods, with much of the growth coming from industrial-scale farms.

 

7. Whistleblower Says JBS Asked Employees to Pay $100 for Covid-19 Tests. Shocker: Few ParticipatedThe Counter

JBS’ Covid-19 screening process encouraged employees to work while sick and discouraged accurate screening.

 

8. Apeel Gets More Cash to Fight Poverty and Food Insecurity in Emerging Markets with Its Food-Preserving TechTechCrunch

Another $30m came from International Finance Corporation, Temasek and Astanor Ventures. Funding will be used to bring its food treatment and supply chain management services to select markets in Asia, Africa and Latin America.

 

9. FreshToHome Banks $121M in India’s ‘Largest Ever Series C Funding for Consumer Tech’AgFunder

UAE sovereign fund led the round. Funding will be used to expand the company’s presence in India and the UAE, putting it on course to achieve its target of $200m in annual sales for next year.

 

10. Colorado’s Meati Secures $28M for Whole-Cut Alternative MeatsAgFunder

Acre Venture Partners led the round. Meati is still in product development phase and will use the next six months to refine its process and products.

 

11. Lunchbox Raises $20M to Help Restaurants Build Their Own Ordering ExperiencesTechCrunch

Coatue led the round. New funding will allow the company to bring on more restaurants, improve its product and expand the team.

 

12. Arable Raises $20M to Make Connected Devices for FarmersVentureBeat

Prelude Ventures led the round. Proceeds will be used to accelerate Arable’s growth and build out the next of its data-driven products.

 

13. Thailand IPO: First Plant-Based Company Listing As Vegan Trend Takes Over – Green Queen

Earlier this month, NR Instant Produce, a company creating jackfruit-based vegan pork, went public on the Stock Exchange of Thailand and saw its stock doubling on the day of its debut.

 

14. Many California Farmworkers Fear a Winter of Hunger and Homelessness Amid the PandemicLA Times

After fires and the coronavirus cut wages for many Central Valley farmworkers, a winter slowdown means families are unable to pay for necessities.

 

15. EU Says Veggie Burgers Can Keep Their Name – New York Times

The European Parliament voted on Friday on proposals that would have banned products without meat from being labeled burgers or sausages.

 

16. The Nightmare Inside Mission Chinese Food – Grubstreet

Mission Chinese has received appraise for its progressivism and inclusivity. Thirty former employees open up to reveal a place rampant with toxic culture, worker abuse, and racism.

 

17. Dunkin’ Brands Is in Talks to Sell Itself and Go Private – New York Times

The parent of Dunkin’ and Baskin Robbins is negotiating with a private-equity-backed company for a takeover that values the coffee company at nearly $9b.

 

18. Food & Ag Anti-Racism Resources + Black Food & Farm Businesses to Support

Check out our list of resources to learn about systemic racism in the food and agriculture industries. We also highlight Black food and farm businesses and organizations to support.

 

 


Our newsletter is the absolute easiest way to stay on top of the emerging sector, so sign up for it today and never miss the latest food tech and innovation news and trends, Already signed up? Share the love with your friends and colleagues!


 

The post 85% of US Mom & Pop Restaurants Could Close in 2020, Organic Sales Up 31% + More appeared first on Food+Tech Connect.

Nestle Acquires Freshly for $1.5B, Muji Launches Plant-Based Meat Line + More

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Source: Freshly

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines.

In retail news, Nestle has acquired New York-based meal delivery startup Freshly for $1.5 billion. Muji has launched a line of faux meat products in its home country, Japan.

In other news, tech delivery companies infused $218 million into Proposition 22, a measure that would exempt app-based transportation and delivery companies from classifying their workers as employees. California voters approved of the bill this week.

We need your support. Producing our newsletter takes a lot of time and resources, and we need to change our business model to keep it going. To date, we’ve funded our work through our events, sponsorships and consulting, which are all on hold due to the pandemic. If you find our newsletter to be a valuable resource, we hope you will consider making a one time or monthly contribution, so we can keep the newsletter going and free for those who can not afford a subscription fee. Whether it’s $5 or $500 every bit helps and shows us that you value our work. Not able to contribute right now? You can help by sharing our newsletter with friends and colleagues. 

 


Check out our weekly round-up of last week’s top food startup, tech and innovation news below or peruse the full newsletter here.


 

1. Nestle Acquires Healthy Meal Startup Freshly for Up to $1.5BTechCrunch

The NY-based startup sells ready made meals across 48 states with a forecasted sales of $430m for 2020. The acquisition will help it expand in the US market.

 

2. Japan: Muji Is Selling Its Own Plant-Based MeatFood & Wine

The Japanese housewares chain has introduced four RTE faux meat products in its home country.

 

3. Cannabis Company Aphria to Acquire SweetWater Brewing for $300MFood Dive

This acquisition will give Aphria already established manufacturing, marketing and distribution assets in the US as cannabis gains momentum in the country.

 

4. California Voters Approve Tech-Bankrolled Campaign to Deny Benefits to Food Delivery DriversEater

Doordash, Uber, Postmates and others poured over $218m into the race.

5. REEF Technology Raises $700M from SoftBank and Others to Remake Parking LotsTechCrunch

Funds will be used to scale to 10k new locations around the country and transform parking lots into “neighborhood hubs.” The company has a cloud kitchen business and plans to launch an open-air entertainment venue in Austin.

 

6. UK: Ocado Spends $287M in Retail Robotics Double-SwoopAgFunder

The company is buyings Kindred Systems, which designs picking and packing robots for online fulfillment centers, for $262m. It also purchased robot arm company Haddington Dynamics for $25m.

 

7. How Four Years of Trump Reshaped Food and FarmingCivil Eats

No matter who wins the White House on Tuesday, policy changes over the last four years will have long-term impacts on the food system—from the farm economy to food access.

 

8. Bits x Bites Closes $30M for Its New China Agrifood Tech FundThe Spoon 

The first portfolio investment for the new fund is China-based essential nutrients startup Mojia Bio. The group intends to close the rest of the funding in the coming months.

 

9. Food & Ag Anti-Racism Resources + Black Food & Farm Businesses to Support

Check out our list of resources to learn about systemic racism in the food and agriculture industries. We also highlight Black food and farm businesses and organizations to support.

 

 


Our newsletter is the absolute easiest way to stay on top of the emerging sector, so sign up for it today and never miss the latest food tech and innovation news and trends, Already signed up? Share the love with your friends and colleagues!


 

The post Nestle Acquires Freshly for $1.5B, Muji Launches Plant-Based Meat Line + More appeared first on Food+Tech Connect.

McDonald’s Unveils Its Own Plant-Based Burger, Women Top List of Potential Ag Secretary Nominees + More

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Source: McDonald’s

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines.

McDonald’s has unveiled plans this week to launch its own plant-based line, dubbed “McPlant.” The news follows its pilot with Beyond Meat testing “P.L.T.” burgers in Canada. Pizza Hut became the first major pizza chain to launch plant-based toppings nationwide with its roll out of Beyond Meat partnership.

In other news, Obama-era officials and lawmakers top the list of potential nominees for agriculture secretary in the Biden administration, and, for the first time, most of the contenders are women.

Last but not least, Nuro has raised $500 million to expand its fleet of autonomous delivery cars.

We need your support. Producing our newsletter takes a lot of time and resources, and we need to change our business model to keep it going. To date, we’ve funded our work through our events, sponsorships and consulting, which are all on hold due to the pandemic. If you find our newsletter to be a valuable resource, we hope you will consider making a one time or monthly contribution, so we can keep the newsletter going and free for those who can not afford a subscription fee. Whether it’s $5 or $500 every bit helps and shows us that you value our work. Not able to contribute right now? You can help by sharing our newsletter with friends and colleagues. 

 


Check out our weekly round-up of last week’s top food startup, tech and innovation news below or peruse the full newsletter here.


 

1. McDonald’s to Test McPlant, Which Includes Its Own Meat-Free Burger, Next Year; Beyond Meat Shares Fall – CNBC

McDonald’s is creating its own plant-based line called “McPlant.” Shares of Beyond Meat, which made the meat-free patties for McDonald’s Canadian test, fell as much as 6%.

 

2. Women Dominate List of Potential Nominees For Agriculture Secretary – The Fern

Obama-era officials and lawmakers top the list of potential nominees for agriculture secretary in the Biden administration, and, for the first time, most of the contenders are women.

 

3. Autonomous Delivery Startup Nuro Hits $5B Valuation on Fresh Funding of $500M – TechCrunch

The Series C round was led by funds and accounts advised by T. Rowe Price with participation from SoftBank Vision Fund 1, Greylock and others. Funding will aid in expansion across multiple markets.

 

4. 72K Food Workers Have Contracted Covid-19. OSHA Is Ignoring Them.Mother Jones

Regulators in California and Oregon have fined agricultural employers more than – $400k – twice as much as the fines handed out so far by federal OSHA – for workplace violations linked to the pandemic.

 

5. With Beyond Meat Partnership, Pizza Hut Is the First Major Pizza Chain to Launch Plant-Based Toppings NationwideForbes

Pizza Hut today announced the launch of its Beyond Italian Sausage Pizza and Great Beyond Pizza nationwide.

 

6. Cutting Greenhouse Gases From Food Production Is Urgent – New York Times

While the world tends to focus on reducing emissions from fossil-fuel burning, a new study shows cutting emissions from food is crucial, too. Food emissions alone would bring the world close to the 2-degree limit by 2100.

 

7. Canada: A Cannabis Company Is Throwing Down the Gauntlet to White Claw – Fortune

While cannabis has not yet been federally legalized in the US, Aphria is laying down the rails in preparation for looser regulations across the country.

 

8. Food System Workers May Get Early Access to a Covid-19 Vaccine, But How Should States Prepare?The Fern

As of November 9, more than 72.5k food system workers have contracted the virus – including over 9% of the nation’s meatpacking workers. At least 327 workers have died.

 

9. Netherlands: The Protein Brewery Raises $26M from Pea Protein Maker Roquette, Novo Nordisk AffiliateAgFunder

Novo Growth led the round. Funding will go towards R&D and forays into the microbial world as well as cover operational costs and scaling up production of the startup’s flagship alt-protein product, Fermotein.

10. Walmart and Cruise Partner to Test Autonomous Grocery Delivery in ArizonaTechCrunch

Under the new pilot program, customers will be able to place an order from Walmart and have it delivered via Cruise’s autonomous cars. The program will begin early next year in Phoenix.

 

11. While He’s Still President, Trump Will Freeze Farm Worker Pay, and Cut Projected Earnings by $1.68B Over 10 YearsThe Counter

From 2021 through 2022, DOL will freeze minimum wages for over 200k seasonal farmworkers participating in the H-2A visa program at current levels.

 

12. Softbank-Backed Delivery Startup GoPuff Enters the California Market with Its Deal to Buy Alcoholic Beverage Chain BevMo! – CNBC

The $350m deal means goPuff, which currently provides on-demand delivery of household goods in 500 cities, will significantly expand its infrastructure with the addition of BevMo!’s 161 stores.

 

13. Food & Ag Anti-Racism Resources + Black Food & Farm Businesses to Support

Check out our list of resources to learn about systemic racism in the food and agriculture industries. We also highlight Black food and farm businesses and organizations to support.

 

 


Our newsletter is the absolute easiest way to stay on top of the emerging sector, so sign up for it today and never miss the latest food tech and innovation news and trends, Already signed up? Share the love with your friends and colleagues!


 

The post McDonald’s Unveils Its Own Plant-Based Burger, Women Top List of Potential Ag Secretary Nominees + More appeared first on Food+Tech Connect.

Kind & FreshDirect to Be Acquired, DoorDash IPO Highlights Challenges of Food Delivery + More

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Source: Wired

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines.

Two major acquisitions made headlines this week – Mars, the maker of Snickers bars, plans to acquire Kind for an undisclosed sum. Ahold Delhaize has acquired an 80% stake in FreshDirect. Financial terms were undisclosed.

New reports unveiled this week that the global plant-based meat market will be worth $35 billion by 2025. Foodtech investments reached $8 billion this year alone during the first three quarters of 2020.

DoorDash revealed its IPO filing, reporting $149 million in losses on revenue of $1.9 billion through September. Its performance renewed questions of whether “gig economy” businesses can turn a profit. Meanwhile, Instacart announced that Goldman Sachs will be leading its IPO at a $30 billion valuation.

Last but not least, Biden’s two leading nominees for secretary of agriculture, Representative Marcia Fudge and North Dakota Senator Heidi Heitkamp, represent two different approaches to how the Biden-Harris administration intends to govern. Mother Jones breaks down the two candidates the policies they stand for. Democratic Senators Corey Booker, Elizabeth Warren and Kirsten Gillibrand have introduced the Justice for Black Farmers Act to create an $8 billion fund to buy farmland and grant it to Black farmers.

We need your support. Producing our newsletter takes a lot of time and resources, and we need to change our business model to keep it going. To date, we’ve funded our work through our events, sponsorships and consulting, which are all on hold due to the pandemic. If you find our newsletter to be a valuable resource, we hope you will consider making a one time or monthly contribution, so we can keep the newsletter going and free for those who can not afford a subscription fee. Whether it’s $5 or $500 every bit helps and shows us that you value our work. Not able to contribute right now? You can help by sharing our newsletter with friends and colleagues. 

 


Check out our weekly round-up of last week’s top food startup, tech and innovation news below or peruse the full newsletter here.


 

1. DoorDash Reveals IPO FilingNew York Times

The food delivery company’s performance renewed questions about whether “gig economy” businesses can turn a profit. It reported $149m in losses on revenue of $1.9b through September.

 

2. Mars, Looking for Bar Boost, Plans to Buy Kind’s North America Unit Wall Street Journal

Financial terms are undisclosed. The acquisition comes three years after Mars took a minority stake in Kind that allowed it to sell its products outside of the US and Canada.

 

3. Ahold Delhaize Buys Majority Stake in FreshDirectGrocery Dive

Financial terms were undisclosed. FreshDirect will keep its brand name and continue to operate independently.

 

4. Global Plant-Based Meat Market to Be Worth $35B By 2027 Due to Rising Health ConcernsGreen Queen

While plant-based meat startups and legacy brands are expected to increase their consumer base, global food giants will also strengthen their foothold in the market. Health was the key motivator behind the growth.

 

5. Black Farmers Have Been Robbed of Land. A New Bill Would Give Them a “Quantum Leap” Toward Justice.Mother Jones

A new Senate bill, called the Justice for Black Farmers Act, set to be released November 30, would create an Equitable Land Access Service within the USDA, including an $8b fund to buy farmland and grant it to Black farmers. The bill was sponsored by Corey Booker, Elizabeth Warren and Kirsten Gillibrand.

 

6. $8.37B Invested in Food Tech During First Three Quarters of 2020The Spoon

AgriFood tech startups raised a total of $11.6b as of the end of Q3 2020. AgTech investment totaled $3.07b during that time, and food tech investment totaled $8.37b through Q3.

 

7. What Biden’s Pick for USDA Chief Will Reveal About How He Intends to GovernMother Jones

Choosing Heitkamp for the position hints that Biden remains pulled to the centrist, corporate-friendly policies that have characterized his whole career. Choosing Fudge would show an openness to making good on his transformational promises.

 

8. Unilever Wants Bigger Bite of Plant-Based MarketWall Street Journal

The race for growth in meat and dairy alternatives heats up as Unilever targets $1.2b in sales over five to seven years of vegan and dairy-free products like plant-based ice cream and mayonnaise.

 

9. Instacart Taps Goldman Sachs to Lead IPO at $30B ValuationReuters

Instacart was valued at $17.7b last month, when it raised $200m in a private fundraising round. A $30b valuation would underscore the rapid growth of its business during the pandemic.

 

10. Chinese Drone Maker XAG Nets $182M Funding from Baidu, SoftBankAgFunder

Funding will be used to enhance XAG’s R&D capabilities, manufacturing capacity and sales channels. Capital will also go towards the development of “digital agriculture infrastructure” to build unmanned farms in the future.

 

11. MycoWorks Banks $45M Series B Funding; DCVC, AgFunder & Celebs InvestAgFunder

WTT Investment and DCVC Bio co-led the round. MycoWorks also announced the opening of a new plant for manufacturing its animal-free leather, which will increase its capacity by over 10x. Funding will be used to set up additional plants.

 

12. Covid-19 Pandemic Is the First Time 40% of Americans Have Experienced Food InsecurityCNBC

The majority of Americans experiencing food insecurity say the expiration of many federal assistance programs has made it even more difficult.

 

13. Shut Out of Government Relief, New York City Street Vendors Ask for SupportThe Counter

Over 10K New Yorkers make a living selling street food. More than half of them could be excluded from stimulus checks, unemployment insurance, and other forms of assistance.

 

14. Food & Ag Anti-Racism Resources + Black Food & Farm Businesses to Support

Check out our list of resources to learn about systemic racism in the food and agriculture industries. We also highlight Black food and farm businesses and organizations to support.

 

 


Our newsletter is the absolute easiest way to stay on top of the emerging sector, so sign up for it today and never miss the latest food tech and innovation news and trends, Already signed up? Share the love with your friends and colleagues!


 

The post Kind & FreshDirect to Be Acquired, DoorDash IPO Highlights Challenges of Food Delivery + More appeared first on Food+Tech Connect.

S2G Ventures on The Future of Food Retail

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Source: S2G Ventures’ The Future of Food: Through The Lens of Retail

 

This is a guest post by Audre Kapacinskas, Vice President at S2G Ventures

Food+Tech Connect and S2G Ventures are partnering to host Reimagining Retail, a series of conversations exploring how this unprecedented moment in time will shape food retail over the next five years. 

Why Now? How the Pandemic of 2020 is reshaping grocery retail, why today is different and what it will change about how and what we eat. 

The pandemic of 2020 is shining the brightest of lights on our present day food system and exposing both its resiliency and vulnerabilities. No industry touches more aspects of our lives than food – it employs 11 percent of our population, represents 10 percent of household expenditures, underpins our social fabric and directly relates to the health of our communities and planet. Over the last 100 years, we have developed a massive food supply chain that is efficiently humming in the background of our everyday lives – delivering food consistently, cheaply and without question. Over the last year, cracks emerged across our food system and showcased some of the tradeoffs we have made over the last century — efficiency at the cost of resiliency; scale at the expense of variety; price at the expense of value; globalization at the expense of our local communities. 

At the same time, Covid-19 accelerated trends that had been percolating for years – expanding digital footprints, refining e-commerce offerings, exploring automation opportunities. As Covid-19 persists and retailers continue to forge ahead, the pandemic is separating the leaders from the laggards. New technologies and behaviors are becoming engrained and we are crossing a chasm from which the industry will not return unchanged. 

Taking online grocery shopping as an example, the last 30 years have seen a slow evolution. Peapod was founded in 1989 – despite requiring customers to physically download software, the company had enough buzz to go public in 1996 but ultimately closed its digital doors in February of 2020 (ironically). Webvan received its first order in 1999, spent $1 billion building distribution centers in 2000 and closed in 2001. Instacart was founded several years later and offered a more accessible, hybrid model for consumers and retailers that connected physical and digital. Despite these fits and starts, online grocery sales remained low – 3-5 percent of total grocery in the US. As Covid-19 persists, it is influencing behavior and offering a real opportunity to make online grocery shopping a meaningful part of our food system – projections estimate that 1 in every 5 grocery dollars will be spent online in 2025. Today’s emerging digital models are underestimated in their ability to change how, what and why we eat what we eat.

While we have built a massive supply chain, when we compare the capital that has flowed into other sectors like pharma or technology, food pales in comparison. For decades, the food industry has been underinvested, under appreciated and under digitized. Today, we have the opportunity to reimagine it taking into account technology advances, consumer preferences and impact to our economy, planet and health. We are at a distinct moment in time where critical infrastructure is coming together, technology costs have decreased and consumers are open to behavior change. Internet usage reached critical mass in 2000 in the US; the iPhone was launched in 2007; falling sensor costs are driving the proliferation of personal and IoT devices which in turn are contributing to the exponential rise of data – we have 44X the amount of data today than we did a decade prior. As we think forward to the next 100 years of food and retailing, there is opportunity to reimagine sourcing and verification, go-to-market channels and market places and ultimately who controls access to the market and the products that will win in the next century. 

The increasing role of technology in retail transcends the growth of e-commerce during the pandemic. It will impact not only where consumers buy, but how and why they buy. It is within this context that we at S2G Ventures see opportunity to build a better food system by integrating content, community and commerce, which we outline in full in our Future of Retail Report. By leveraging cutting edge technologies with stakeholder-focused business models, we have an opportunity to build a 21st century food system grounded in trust that better connects consumers to their food.

 

Commerce: How emerging sales channels and new operational approaches are enabling 21st century business models and building a more resilient food supply chain.

 

In the early days of the pandemic, vulnerabilities across our food system emerged – from early stock-outs, to stories of infected workers to euthanized pigs. As consumers, we were confronted with the limitations  of supply chains built for affordability, consistency, efficiency and safety. Using the meat industry as an anecdote, in the last 45 years the number of meat plants has been cut in half; in the US three pork processors control nearly two thirds of the pork processing capacity and four beef processors control nearly three fourths of beef processing. In some ways, consumers benefited from the greater access to cheap, safe, abundant food that this vast system enabled. According to ERS, “the average share of disposable personal income spent on food by Americans fell from 17.0% in 1960 to a historical low of 9.5% in 2019.” In other ways consumers became increasingly disconnected from food producers and more exposed to highly processed and less nutrient dense foods. This supply chain made sense for grocery retailers who also faced consolidation and were often competing on price. In 1996 the 20 largest grocery retailers represented 42 percent of the market; in 2018 they represented over 70 percent. 

While today’s grocery retailers have more power than ever, the industry is concurrently becoming more complex as lines between physical and digital blur, new capabilities and organizational structures are required and relationships between consumers, sellers and producers evolve. Just as the television networks began to be disintermediated in the early 2000’s, the food system is beginning to experience a shift. Consumers are engaging across a variety of platforms and expectations are carrying over from other industries. If Netflix can serve-up content that is tailored to my tastes and preferences, why can’t the food providers in my life do the same? 

Customer expectations around convenience and personalization are forcing retailers to do more, carry more, manage more as they compete with a new set of players. As complexity in grocery retail increases, retailers are digitizing their operations and investing in robotics, automation and smart fulfillment to improve the economics of personalization and convenience. The omni-channel evolution is changing the supply chain and even organizational structures – overhauling existing divisions between “digital” and “store” teams to create a unified approach both internally with their teams and externally with their customers. In some instances, the physical world is mimicking the digital as stores are being reconfigured to reflect online organization and digital footprints.

In addition to increasing organizational complexity, there are also supply chain shocks to manage. In 2019 there were 337 food safety recalls in the US. This highlights an opportunity for retailers to add value and resiliency by moving up the value chain. To enable transparency across our supply chain, we need better data and interoperability. The FDA is actively working on refining industry standards and many retailers have taken it upon themselves to work with their suppliers to put these systems in place. As concerns around sustainability, climate change and resource availability mount, there is another path to explore resilience: controlled environment agriculture (CEA) or “indoor ag.” A number of partnership models have arisen between retailers and CEA farms, ranging from hub and spoke organic models to operational improvements to bring down the cost of indoor produce to hyper-local agriculture. These new approaches to food production reduce freight cost, better balance supply and demand, improve sustainability and can even repurpose under-utilized real estate. Technology advances have made this opportunity more real than ever before. Advances in LED lighting systems, IoT capabilities, seed breeding platforms, to name a few, continue to make the economics of indoor agriculture compelling. With more controlled systems, there is opportunity to introduce more variety, more nuance that could not withstand the traditional supply chain. Through initiatives like better data from growers and indoor agriculture, retailers can shape not only what food is on a shelf, but how and where it is produced. This is reimagining the fresh perimeter and unlocking a more nutritious, sustainable and transparent food system for 21st century consumers.

The competitive landscape is evolving quickly for food retail. Traditionally, grocers competed with grocers. In the last decade we saw dollar stores (e.g. Dollar General) and general merchandisers (e.g. Target) establish greater footholds in food retail as a means to drive store traffic. During COVID, the food retail space grew increasingly noisy. Restaurants, farmers and brands were forced to seek new sales channels as restrictions, SKU rationalizations and tightening supply chains disrupted previous paths to market. New sales platforms and technologies offered flexibility and matched consumers with their desired food supply – from restaurants becoming local markets to brands selling through social media platforms. The consumer is no longer limited to what is available at their local supermarket; they are expecting more and have never had easier access to products that fit their needs and wants. This enables much more nuance in demand and supply – from locally produced food, to methodologies of production, to subscription-based convenience and nutrition for toddlers, to managing health conditions, to supporting local economies. Niches that previously fought for a spot on a retail shelf, are forging their own path to their customer.

The last mile continues to challenge economics. To enable convenience, new capabilities are required to shift massive infrastructure into more flexible deployments. A recent analysis by Bain laid out various sample scenarios: traditional grocers doing their own picking in store experienced -15 percent margins; those picking from a warehouse experienced -8 percent, 3rd party services improved margins to -5 percent. Ultimately, to get to profitability, automation and micro-fulfillment are necessary. By proactively laying the groundwork from the bottom up of a distribution model that takes last mile delivery into account, the economics begin to look more reasonable long-term but require significant capital upfront to invest in automation. 

Target has been a leader in the digital arena, making digital a priority for the company. As CEO Brian Cornell stated in 2017: “We’re investing in our business with a long-term view of years and decades, not months and quarters. We’re putting digital first and evolving our stores, digital channels and supply chain to work together as a smart network that delivers on everything guests love about Target.” Target’s conviction around this strategy has been paying off: in Q2 2020 it reported a 24 percent surge in sales (their largest increase, ever) and 195 percent growth in digital. This paired with partnership strategies with players like Ulta Beauty to reimagine space and expand serviceable footprints both digitally and physically are positioning the retailer well. While the economics of last mile delivery are being sorted out, hybrid offerings like click-and-collect are providing convenience to consumers while maintaining economics for retailers. Kroger was playing catch-up in the e-commerce space early in the pandemic, but has successfully accelerated a number of programs. Kroger’s buy online, pick-up in store (“BOPIS”) program is currently offered across 2,100 locations; this has contributed to the 127 percent increase in e-commerce sales in Q2 2020. To enable this model, Kroger is leaning into a partnership with Ocado to enable automated micro-fulfillment and improve margins for click-and-collect and delivery. Tomorrow’s supply chain will be built from the ground-up, with last mile delivery and automation being core considerations. These changing dynamics offer new partnership opportunities around technical capabilities (robotics; data; AI) and financing (CAPEX). 

 


Join us on December 10 for a conversation with Walter Robb, former co-CEO of Whole Foods Market, Audre Kapacinskas, Vice President at S2G Ventures, and Danielle Gould, founder of Food+Tech Connect, to discuss how retailers might leverage cutting edge technologies and stakeholder-focused business models to build a 21st century food system. RSVP here.


 

 

Content: How reimagining product discovery can unlock opportunities for true product differentiation across taste, nutrition and function.

How do your parents decide what food to buy? While brands have more ways than ever to reach their customers, the way retailers enable product discovery is not so different from the first self-service grocery store 104 years ago. Shelf placement, in-store promotions and branded packaging were pillars of product discovery and key to the success of products in a pre-pandemic grocery store. There have been improvements to this discovery model, for instance, Whole Foods offering a community experience in-store by highlighting local / regional products and a “third place” to gather, but the model has remained largely unchanged for the better part of a century. 

Today, we see two models at play. First, a legacy model that focuses on scale and volume. This top-down approach gives the broker and buyer control and positions the retailer as gatekeeper of shelf placement, which in turn determines brand exposure to consumers. The second model takes a bottoms-up approach and focuses on user needs and product attributes (verified organic, gluten free, etc). As the world continues to increase in complexity, centralized decision making will reach its limits. Keeping up with shifting preferences will require an open-source approach to curating products – retailers will need to think differently about category management, relationships with brands (including their own private label) and community engagement.

As consumers do more online, retailers must reimagine product discovery from the ground up, using data to better tailor products for consumer needs. Without granular data retailers will be unable to compete with digital platforms that understand user needs, wants and can begin to anticipate them. Amazon has written the playbook on this in other industries and is increasingly interested in the food space through its new grocery formats and delivery services. Data is critical because it enables the sales channel to add value to their consumers by reducing noise and surfacing content that is relevant to them in the moment. For those in the business of food manufacturing (branded or private label), it also offers an innovation path. As data about products and consumers improves, we will be able to better match attributes with needs. Companies like Thrive Market and Good Eggs are exploring new models that are built from the ground-up – aggregating data about ingredients, production methods, holistic product specifications –  and can offer nuance, discovery and specificity that traditional models cannot. There is a long way to go to scale these concepts for the mass market, but they offer a glimpse into an attribute-based system where a dad looking for peanut-free snacks is not reviewing the nutritional labels of 15 boxes, but rather can review a curated set of products based on his needs. These models are also more brand-friendly, offering them better data and discoverability.

The concept of retailer as gatekeeper is changing. As more digitally native brands launch and leverage new selling platforms (e.g social media channels and e-commerce sites), brands can understand their consumers at a level of granularity nearly impossible in-store. This will enable brands to emerge that are laser focused not only on selling their products to consumers, but on understanding their motivations and iterating on new products based on the data they collect. Whether it’s a busy mom trying to find snacks for her child with an allergy or a baby boomer managing a recent diagnosis of osteoporosis or a Gen Z looking to vote with their pocketbook around sustainability. As the grocery channel becomes digitized, there is an opportunity to move beyond the ‘buyer’ model in which a single individual determines what is made available to consumers, but rather an open source approach which can cater to the preferences of various communities and curate products based on function, authenticity and needs. This model is unlocked when we have a bottoms-up understanding of our products and our supply chain. In this new digital context, authenticity has never been more important. And for investors, it will be the brands who are able to develop these kinds of relationships with their customers that will be the most compelling investment opportunities. 

Another, longer wavelength variable to consider is the impact of biometric data being more widely available to consumers. Today, 21 percent of Americans use a smartwatch or fitness tracker. As this number expands, the intersection between food and wellness becomes more concrete at a personal level. The ability to pair personal biometric data (e.g. your blood pressure is 140 today, 10 percent higher than last week) with information coming online about ingredients and products will enable people to make more personalized decisions about what food they buy and why. Personal and IoT devices unlock new forms of engagement that enable the collapse of physical and digital worlds and offer bi-directional digital interactions between consumers, producers and retailers. This will create a feedback loop of information sharing that can unlock new discovery processes and product innovation.

As material science, genomics, food production and other technologies advance and we dig deeper into a treasure trove of better flavors and nutrition, we stand at the precipice of high throughput product innovation and true differentiation. We see some of this happening already – partnerships between retailers and heirloom seed breeders; cancer treatments paired with specifically bred plants; natural blue dyes that are price competitive with synthetic colorants; tomatoes that don’t taste like cardboard; more nuanced strains of cannabis. We have been living in the world of black and white television and we are about to go to HD Color. Just as the online world has gotten noisier, the food world is begging to experience the same, and it is the role of the retailer to help their customers navigate the 21st century food system. Retailers are poised to play a critical role in understanding customer needs, tailoring products that suit them and conveniently making them available. 

 

Community: Tomorrow’s business models recognize the ecosystem we are part of and are built on trust across customers, employees, suppliers, local communities and shareholders.

As we move deeper into an era where sales channels are more fluid and consumers have the opportunity to discover products and purchase them through a variety of means, customer engagement is more important than ever. Millennials and Gen Z, a demographic of 150 million, are overtaking Baby Boomers in their purchasing power and their values are poised to have an impact on the trajectory of business. According to a recent Deloitte study, 80 percent of millennials and seventy percent of Gen Z said they will make an extra effort to buy products and services from smaller, local businesses to help them stay in business post-pandemic. Sixty percent of respondents plan to buy more from large businesses that “have taken care of their workforces and positively affected society during the pandemic.” Tomorrow’s consumers are looking to spend their money with organizations they trust.

According to Edelman’s ‘Trust Barometer,’ ethics are 3 times more likely to drive trust in business rather than competence. In this context, engagement across a variety of stakeholders is more important than ever. In 2019 Business Roundtable redefined its statement on the Purpose of a Corporation – showcasing how engagement across all shareholders is imperative to long-term success. Key tenants to building a community include delivering value to customers, investing in employees, dealing ethically with suppliers, supporting local communities and generating long-term value for shareholders. Humana’s Bold Goal of improving the health of the communities they serve by 20 percent by 2020 is an example of supporting local communities.

“By taking a broader, more complete view of corporate purpose, boards can focus on creating long-term value, better serving everyone – investors, employees, communities, suppliers and customers,” said Bill McNabb, former CEO of Vanguard. Retailers are in a unique position; having been a cornerstone to local communities they already occupy a trusted position among their customers. While trust exists it cannot be taken for granted, it needs to be earned on a daily basis. Whether it’s the products a retailer chooses to carry, how they maintain the health and wellness of their employees, support of community organizations, or enabling the health and wellness of the customers they serve. In an era that is going to have more information and optionality than ever better, being a trusted participant in your community is critical.

In the march toward low-cost production, we lost sight of some of the upstream and downstream impacts of our food system. Today’s burgeoning consumer class is increasingly paying attention to those considerations. Given advances in technology, data, food production methodologies and e-commerce platforms, there is an opportunity to improve our food system, to think holistically about the communities we are serving and drive long-term sustained results for business. 

 

Looking Ahead: A 21st century food system grounded in trust

As 2020 draws to a close and we set our sights on a new year, we stand at the crossroads of what was, is and will be. New technologies are shortening the space between consumer and producer and as Gen Z and Millennials gain economic power and vote with their pocketbook, trust is more important than ever in what, how and why we buy what we buy.

 

Commerce

  • Physical and digital worlds are blending together; integrated teams and systems focused on the holistic customer journey are key to providing consistency, flexibility and trust.
  • Retailers are moving from gatekeeper to tailor; as digital sales channels become more common retailers can differentiate and add value to consumers by leveraging data and curating products.
  • Food producers, brands and food service providers have an opportunity to sell in new ways to their consumers and benefit from better data and direct user feedback.

 

Content

  • Online product discovery needs to be improved.
  • Health and wellness are top-of-mind for many – as more functional ingredients come online, truly differentiated branded and private label products can build trust with consumers.
  • Data is laying the foundation for tomorrow – having a data strategy is more important than ever.
  • Complexity is increasing – in order to keep up, you need to decentralize and partner.

 

Community

  • Trust is the currency of the 21st century food system. This needs to be earned through data, verification, consistency, transparency and authenticity.
  • Long-term resiliency and value will be achieved through broad stakeholder engagement with customers, employees, the local community, and shareholders. 
  • Values have never been more important – as Millennials and Gen Z gain economic clout, they are looking to align their spending power with their values. 

 

Channel digitization, advances in automation, new approaches to food production, the proliferation of data, new customer engagement models and the evolution of societal norms provide an opportunity to revisit some of the tradeoffs we made in the past century. Food is unique in its ubiquity. Everyone eats, and as the food supply chain evolves, we have an opportunity to build a system based on trust that is good for the health and wellness of consumers, producers, local economies and the planet.

 


Join us on December 10 for a conversation with Walter Robb, former co-CEO of Whole Foods Market, and Audre Kapacinskas, VP of S2G to discuss how retailers might leverage cutting edge technologies and stakeholder-focused business models to build a 21st century food system. RSVP here.

Join us for future Redesigning Retail conversations here

Download S2G’s The Future of Food: Through The Lens of Retail Report here.


 

___________________

 

Audre Kapacinskas, Vice President at S2G Ventures

Audre Kapacinskas is a Vice President at S2G Ventures, where she focuses on unlocking value for S2G, its portfolio companies and strategic partners. Throughout her career, Audre has worked at the intersection of technology, strategy and operations to incubate new ideas and drive growth across organizations.  Prior to S2G, Audre was a Director of Sales and Corporate Strategy at a predictive analytics start-up delivering artificial intelligence and IoT solutions to the Industrial sector. She started her career at a boutique strategy consulting firm working with private equity firms and corporate clients with growth acceleration, value assessments and investment diligence. Audre is a Fulbright Scholar, holds an Honours BA from the University of Toronto and an MA from Vilnius University.

 

 

The post S2G Ventures on The Future of Food Retail appeared first on Food+Tech Connect.


Introducing The Reimagining Food Retail Conversation Series

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We’re at the beginning of a new food revolution. COVID-19 has shone a light on the vulnerabilities across our food system and created an imperative to reimagine what is possible. In the face of the pandemic, eaters have begun demanding greater diversity, transparency, health, safety, convenience and accessibility in our food supply. This new reality is changing the relationship between retailers, brands and eaters, while also accelerating innovation and the adoption of technology across every part of the value chain.  

We are thrilled to be partnering with S2G Ventures to bring the best and brightest minds together to understand how this unprecedented moment in time might shape food retail over the next five years. Using S2G’s recently released The Future of Food: Through the Lens of Retail Report as a framework, we will be hosting a series of virtual conversations exploring how innovations in commerce, content and community will transform the industry. Our goal is to create a platform for discussion and collaboration, a place for people from diverse backgrounds from farm to fork to come together to explore how we might create a more resilient, equitable, diverse, delicious, healthful and climate smart future.

Learn more about all of the virtual conversations below. You can attend individual sessions or purchase an all access pass, which gives you access to our dedicated community channel where you will be able to connect with others to discuss how to navigate the evolving food retail world.

 

Virtual Conversations

Walter Robb & S2G Ventures on The Future of Retail | December 10, 2020 |  2-3:30p ET [Free Event]

Join Walter Robb, former co-CEO of Whole Foods Market and executive in residence at S2G Ventures, Audre Kapacinskas, vice president at S2G Ventures, and Danielle Gould, founder of Food+Tech Connect, for a conversation about how retailers might leverage cutting edge technologies and stakeholder-focused business models to build a 21st century food system grounded in trust that better connects consumers to their food.

food tech meetup rsvp

Commerce: Reimagining Grocery For Resilience | January 14, 2021 | 12:00-1:30p ET

The pandemic has expanded how and where we shop. Conventional grocery retail initially struggled to meet the demand shock caused by pantry loading. Consequently, many consumers turned to online grocers, meal-kits, farm e-commerce sites and other delivery services that were once seen as niche. In this discussion, we will examine how some of these food retailers have pivoted business models or adapted supply chains to enable them to be more resilient and better serve their customers needs around convenience. We will also examine what may have staying power as conventional retailers’ invest in omni-channel and smart fulfillment strategies to solve the last mile.

 

Content: Reimagining Discovery | February 4, 2021 | 12:00-1:30p ET

In response to the panic buying of March 2020, retailers began to rethink what they put on their shelves. They prioritized the essentials, and larger, established brands over smaller, emerging ones. In a pandemic era grocery store, demos and other tried and true in store marketing techniques no longer work, which has further hurt emerging brands. Today, brands are being forced to rethink how they find and attract customers. This conversation will explore the various new approaches emerging brands are taking for customer acquisition and discovery.

 

Community: Reimagining Grocery To Better Serve All Stakeholders | February 18, 2021 | 12:00-1:30p ET

The US’s top 20 grocery stores represent over 70% of the retail market. They are gatekeepers of our food supply chain and have had profound impacts on what food is produced and by whom, as well as the health and wellbeing of their staff and communities. This discussion will explore how retailers might better support all of their stakeholders (ie their customers / neighborhood, employees, brands, farmers, etc.) needs around transparency, equity, diversity, health and sustainability. We’ll also look at the ways digitization and digital storytelling are changing retailers’ responsibility to and their relationship with their stakeholders.

 

food tech meetup rsvp

 

The post Introducing The Reimagining Food Retail Conversation Series appeared first on Food+Tech Connect.

First Lab-Grown Chicken Approved For Sale, Biden Calls for Restaurant Grants + More

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Source: Wall Street Journal

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines.

Eat Just has become the world’s first company to gain regulatory approval to sell its cell-cultured chicken in Singapore. Kind will acquire Nature’s Bakery for a projected sum of $400 million, following news of its acquisition by Mars.

Restaurant tech startups are gaining traction amid the pandemic, with news of Toast’s valuation soaring to $8 billion seven months after cutting half its staff. In addition, Lightspeed has acquired Upserve for $430 million. Last but not least, Uber has completed its acquisition of Postmates for $2.65 billion.

During an economic roundtable Tuesday, President-elect Joe Biden expressed his support for providing restaurants with grants instead of loans.

We need your support. Producing our newsletter takes a lot of time and resources, and we need to change our business model to keep it going. To date, we’ve funded our work through our events, sponsorships and consulting, which are all on hold due to the pandemic. If you find our newsletter to be a valuable resource, we hope you will consider making a one time or monthly contribution, so we can keep the newsletter going and free for those who can not afford a subscription fee. Whether it’s $5 or $500 every bit helps and shows us that you value our work. Not able to contribute right now? You can help by sharing our newsletter with friends and colleagues. 

 


Check out our weekly round-up of last week’s top food startup, tech and innovation news below or peruse the full newsletter here.


 

1. Eat Just to Sell Lab-Grown Meat in Singapore After Gaining ‘World First’ Regulatory ApprovalTechCrunch

The cell-cultured chicken will eventually be produced under Eat Just’s new GOOD Meat brand through partnerships with local manufacturers and go on sale to restaurants before it is available to consumers.

 

2. Kind Acquires Nature’s BakeryFood Dive

Terms of the deal were not disclosed but believed to be around $400m. The acquisition will help Kind owner Mars continue to build its health-and-wellness business.

 

3. Restaurant Tech Startup Toast Soars to $8B Valuation Seven Months After Cutting Half Its Staff – CNBC

Toast laid off half its employees in April, but has bounced back quickly. The company was previously valued at $4.9b in February, before the pandemic.

 

4. Lightspeed Acquires Restaurant Software Company Upserve for $430MTechCrunch

Upserve brought in $40m in revenue during the 12-month period ending on September 30. The deal is supposed to grow Lightspeed’s footpring by 7k locations.

 

5. Uber Completes $2.65B Postmates AcquisitionRestaurant Dive

Uber will run the consumer-facing Postmates app separate from its Uber Eats app. The acquisition will give Uber Eats the largest market share in Los Angeles.

 

6. Biden Calls for Grants to Support Restaurant Industry Restaurant Dive

Biden’s support for direct aid to restaurants is no small statement. The industry wasn’t a topic of discussion during the presidential debates and isn’t mentioned in the Biden-Harris transition plan.

 

7. Farm Produce Platform Nice Tuan Makes It $450M Funding for the Year with Alibaba-Led TrancheAgFunder

The company has raised $196M co-led by Alibaba and Jeneration Capital. New capital will be used to expand sales channels and generate more income for small and medium-sized businesses.

 

8. Meet The Breakout Entrepreneurs Who Are Resetting the Food Industry While Under 30 Years OldForbes

The 2021 Forbes Food & Drink 30 Under 30 list highlights up-and-coming superstars from the worlds of restaurants, packaged food, alcohol, recipe development and ag tech who have persevered despite the odds.

 

9. UK: Environment to Benefit from ‘Biggest Farming Shake-Up in 50 Years’ The Guardian

The £1.6b subsidy farmers receive every year for simply owning or renting land will be phased out by 2028, with the funds used instead to pay them to restore wild habitats, create new woodlands, boost soils and cut pesticide use.

 

10. Seattle Startup Flexe Raises $70M As E-Commerce Rise Fuels Demand for Flexible Warehousing PlatformGeekWire

T Rowe Price led the round. Funding will be used to double the size of the company’s engineering team and grow its sales arm.

 

11. China: HungryPanda Raises $70M for a Food Delivery App Aimed at Overseas Chinese Consumer – TechCrunch

Kinnevik led the Series C. Funding will be used to continue its global expansion. HungryPanda is now live in 47 cities across Australia, Canada, France, New Zealand and the UK.

 

12. Kate Farms Nets $51M from Goldman Sachs, Others for Organic Tube-Feeding Formulas – AgFunder

The startup will use funding to boost its innovation and expansion efforts.

 

13. Walmart Is Buying JoyRun Assets to Add ‘Peer-to-Peer’ Product DeliveryTechCrunch

Financial terms were undisclosed. JoyRun offers a peer-to-peer food and drink last-mile delivery.

 

14. Mexico: Orbia Launches $130M Venture Fund, Injects $2M into Plant Health Startup SeeTree – AgFunder

The fund will focus on Series A and B deals with an average check size of $1m to $6m with a focus on Israel, Europe and the US.

 

15. DoorDash Seeks Valuation of Up to $32B in IPO, Double What It Was in June – CNBC

The company is looking to raise up to $2.8b in its IPO and list 33m shares at a price between $75 and $85.

 

16. A Fight Over Agriculture Secretary Could Decide the Direction of Hunger Policy – New York Times

The delicate proxy clash has pitted Democrats eager to emphasize issues like hunger and nutrition against traditionalists who believe the department should represent rural America.

 

17. Food & Ag Anti-Racism Resources + Black Food & Farm Businesses to Support

Check out our list of resources to learn about systemic racism in the food and agriculture industries. We also highlight Black food and farm businesses and organizations to support.

 

 


Our newsletter is the absolute easiest way to stay on top of the emerging sector, so sign up for it today and never miss the latest food tech and innovation news and trends, Already signed up? Share the love with your friends and colleagues!


 

The post First Lab-Grown Chicken Approved For Sale, Biden Calls for Restaurant Grants + More appeared first on Food+Tech Connect.

DoorDash Closes IPO at $72B Valuation, Tom Vilsack Named Ag Secretary + More

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Source: 6abc

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines.

Biden has appointed of Tom Vilsack, who served for eight years under the Obama administration, as Ag Secretary. His nomination comes with deep reservations from the civil rights community, who were hoping he would choose Rep. Marcia Fudge. She will instead be tapped to lead the Department of Housing and Urban Development.

DoorDash’s stock rose 86 percent above its initial public offering price of $102 to close the day at $190. The company raised $3.4 billion at a $72 billion valuation, making it one of the largest I.P.O.s of the year.

Last but not least, the French Ag Minister tweeted that France would not be supporting cell-cultured meat despite rising consumer acceptance, following news of Singapore’s regulatory approval of cultured chicken last week.

We need your support. Producing our newsletter takes a lot of time and resources, and we need to change our business model to keep it going. To date, we’ve funded our work through our events, sponsorships and consulting, which are all on hold due to the pandemic. If you find our newsletter to be a valuable resource, we hope you will consider making a one time or monthly contribution, so we can keep the newsletter going and free for those who can not afford a subscription fee. Whether it’s $5 or $500 every bit helps and shows us that you value our work. Not able to contribute right now? You can help by sharing our newsletter with friends and colleagues. 

 


Check out our weekly round-up of last week’s top food startup, tech and innovation news below or peruse the full newsletter here.


 

1. Biden Picks Stale White Bread to Lead the USDAMother Jones

Progressives and civil rights groups hoped for the appointment of Marcia Judge. Instead, they’ll get Tom Vilsack, who delivered centrist, corporate-friendly policies at the USDA during the Obama administration.

 

2. DoorDash Soars in First Day of TradingNew York Times

The delivery company’s shares closed at $190 each, 86% above its initial public offering price of $102. The company raised $3.4b at a $72b valuation.

 

3. Goodbye, USDA, Hello, Department of Food and Well-Being – New York Times

It’s time the secretary of agriculture leverages the department’s impact for more than the benefit of agribusiness.

 

4. DoorDash IPO Delivers Three Billionaires As Wall Street Ignores a Menu of LossesForbes

The soaring IPO has pushed Xu’s net worth above $3b, as shares have surged to $186 per share. Cofounders Andy Fang and Stanley Tang have stakes valued at more than $2b.

 

5. French Ag Minister Tweets France Will Not Support Cell-Based Meat Despite Rising Consumer Acceptance – Green Queen

The tweet came in response to Singapore’s regulatory approval for cell-based food products.

 

6. New York-Based Indoor Ag Company Gotham Greens Raises $87MTechCrunch

Investors in the round include Manna Tree and The Silverman Group, bringing total raised to $130m. Funding will be used to develop more greenhouses across the US and bring new vegetables to market.

 

7. Mosa Meat Announces Oversubscribed Series B to $75M After Second CloseGreen Queen

Blue Horizon Ventures led the round. Funding will be used to expand its team and build an industrial production line towards commercialization.

 

8. Nature’s Fynd Raises $45M and Hires CPG VeteransFood Dive

Oxford Finance and Trinity Capital led the round. Funding will allow the company to accelerate its go-to-market strategies, introduce products and be more efficient with large purchases.

 

9. Agtech Attracts Record Funding in 2020 for Supply Chain, Production Challenges Exposed, Intensified by PandemicFood Navigator

The food and agtech sectors saw an influx of $11.6b in the first three quarters of 2020.

 

10. The Justice for Black Farmers Act: A Critical BIPOC ReviewChris Newman

The bill represents a course attempt to add Black people to an already broken agricultural system, largely at the expense of Indigenous people, while opening up a bonanza of cash to Black nonprofits built into the legislation as power brokers.

 

11. Restaurants Reported a Net Loss of Jobs for the First Time Since April – Restaurant Dive

Restaurants and bars lost over 17k jobs in November. Unemployment in leisure and hospitality is 134% higher than the national average. Jobs are still 2.1m fewer than the start of the pandemic.

 

12. Israel: SeeTree Closes $30M Series B Round to Adapt Tree Monitoring Tech for New CropsAgFunder

International Finance Corporation led the round. Funding will go towards expanding globally, with the aim of having a billion trees in its care by 2023.

13. Guy Fieri, the Fundraiser of FlavortownBloomberg

He raised more than $21.5m in seven weeks to assist unemployed restaurant workers.

 

14. Rep David Scott Wins House Agriculture Committee Gavel – The Hill

He is the first Black lawmaker to hold the position and plans to address issues on climate change and racial inequities in agriculture. Scott’s appointment represents the growing importance the party places on food stamps and the school lunch program.

 

15. Small Share of Coronavirus Package for Food Aid and Farmers – The Fern

The final coronavirus aid package of the year would direct 3% of its $900b in funding to food assistance and relief for agricultural producers.

 

16. Food & Ag Anti-Racism Resources + Black Food & Farm Businesses to Support

Check out our list of resources to learn about systemic racism in the food and agriculture industries. We also highlight Black food and farm businesses and organizations to support.

 

 


Our newsletter is the absolute easiest way to stay on top of the emerging sector, so sign up for it today and never miss the latest food tech and innovation news and trends, Already signed up? Share the love with your friends and colleagues!


 

The post DoorDash Closes IPO at $72B Valuation, Tom Vilsack Named Ag Secretary + More appeared first on Food+Tech Connect.

First Commercial Sale of Cultured Meat, Plant-Based Meat Market to Hit $8.3B by 2025 + More

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Source: New York Times

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines.

The meat and alternative meat industry continues to dominate headlines. In the biggest growth projection yet, a new report is estimating that the plant-based meat market will balloon to $8.3 billion by 2025 – a 93% growth from this year. Just Eat has made the first ever commercial sale of cultured meat after receiving regulatory approval in Singapore. The first GM pigs have been approved by the FDA for human consumption.

In restaurant news, Cuomo’s decision to halt indoor dining in New York City has caused a wave of permanent closures. Restaurant owners are pushing back against the ban. Sweetgreen plans to launch a pilot drive in location in Colorado next year.

Last but not least, Biden’s appointment of Tom Vilsack to lead the USDA has sparked broad backlash. Civil Eats has put together a list of recommendations lead the USDA in a bold new direction.

We need your support. Producing our newsletter takes a lot of time and resources, and we need to change our business model to keep it going. To date, we’ve funded our work through our events, sponsorships and consulting, which are all on hold due to the pandemic. If you find our newsletter to be a valuable resource, we hope you will consider making a one time or monthly contribution, so we can keep the newsletter going and free for those who can not afford a subscription fee. Whether it’s $5 or $500 every bit helps and shows us that you value our work. Not able to contribute right now? You can help by sharing our newsletter with friends and colleagues. 

 


Check out our weekly round-up of last week’s top food startup, tech and innovation news below or peruse the full newsletter here.


 

1. Eat Just Makes First-Ever Commercial Sale of Cultured Meat in SingaporeGreen Queen

The restaurant, 1880, will be launching Eat Just’s cultivated chicken on December 19. The first diners will be aged between 14 to 18.

 

2. Plant-Based Meat Market to Face ‘Biggest Growth to Date’ As Industry Set to Hit $8.3B By 2025Plant Based News

The global market for plant-based meat alternatives will hit $4.3b this year and grow 93% to $8.3b by 2025. Government initiatives and significant investment are key drivers for growth.

 

3. FDA Approves Its First GM Pig for Consumption, Potentially Safe for Red Meat Allergy SufferersThe Counter

Critics say the agency failed to adequately scrutinize whether the pork will cause allergic reactions, or the environmental consequences of a GM pig escape. The approval is Revivicor’s first step towards developing pig-based organs for human heart and kidney transplants.

 

4. Op-ed: Dear Secretary of Agriculture, This Is Your Chance – Civil Eats

Giving farmers a climate migration blueprint, breaking up agribusiness monopolies, reforming farm support programs are some ways that Vilsack could lead the USDA in a bold new direction. Here are 10 ways to begin.

 

5. Sweetgreen Will Pilot a Drive-In Restaurant As Part of Suburban PushCNBC

The drive-in restaurant will open next winter in Highlands Ranch, Colorado. It will require customers to order ahead on its app.

 

6. Introducing The Reimagining Food Retail Conversation Series

We’re partnering with S2G Ventures to host a series of conversations exploring how we might reimagine retail. Our goal is to create a space for stakeholders from farm to fork to come together to discuss how we might fundamentally reimagine food retail to make it more resilient, equitable, accessible, diverse, delicious, healthful and climate smart future.

 

7. Biden’s Choice to Lead USDA Is Sparking a Broad Backlash. Here’s Why. – The Counter

The Counter’s look at Tom Vilsack’s two terms under Obama, his four years as a lobbyist, and why so many feel betrayed by the nomination.

 

8. In Light of New Data, Some NYC Restaurateurs Express Consternation at Indoor Dining Ban – Eater

Restaurants and bars accounted for 1.4% Covid-19 cases recorded in the last three months, prompting some restaurateurs to push back against the ban. By comparison, private and social gatherings accounted for nearly 74% between September and November.

 

9. Many New York City Restaurants See Halt of Indoor Dining as Death Blow – Wall Street Journal

The city’s thousands of dining and drinking establishments face a brutal outcome, with numerous ones having to shut for good.

 

10. Consumer Trends 2021The New Consumer

Topics include the shift to online grocery (and what it means), unbundling the shopping cart, what Millennials and Gen Z prefer about 2020 living, and why DTC is here to stay.

 

11. Documents Show Scope of Covid-19 in North Carolina Meat Industry – The Fern

At the height of the first wave, the number of positive cases at 10 plants was 75% higher than reported publicly.

 

12. Goldman, Tencent-Backed Missfresh Banks $306M from Chinese State-Linked Funds – AgFunder

Qingdao Gouxin, Qingdao Municipality Guidance Fund and Sunshine Venture Capital led the round. Part of funding will be spent on the construction of a new “intelligent supply chain center.”

 

13. Gatik’s Autonomous Middle-Mile Trucks to Go Full Driverless for WalmartThe Spoon

The limited autonomous scope of middle mile delivery made it easier to gain regulatory approval necessary for humanless driving. The pilot will take place in Arkansas.

 

14. Can Organic Farming Solve the Climate Crisis?Civil Eats

With regenerative agriculture gaining traction, the organic industry is positioning itself as leading the way on carbon sequestration. The research is promising—but inconclusive.

 

15. California Water Futures Begin Trading Amid Fear of Scarcity – Bloomberg

Wall Street has begun trading water as a commodity on the Chicago Mercantile Exchange this week with $1.1b in contracts tied to water prices in California.

 

16. Food & Ag Anti-Racism Resources + Black Food & Farm Businesses to Support

Check out our list of resources to learn about systemic racism in the food and agriculture industries. We also highlight Black food and farm businesses and organizations to support.

 

 


Our newsletter is the absolute easiest way to stay on top of the emerging sector, so sign up for it today and never miss the latest food tech and innovation news and trends, Already signed up? Share the love with your friends and colleagues!


 

The post First Commercial Sale of Cultured Meat, Plant-Based Meat Market to Hit $8.3B by 2025 + More appeared first on Food+Tech Connect.

2021 CPG and Grocery Trends, Oatly to IPO This Year + More

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Source: Oatly

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines.

Kroger and Food Dive have unveiled their top food predictions for 2021, ranging from immunity-boosting ingredients to a growth in mushroom-centric products. In the grocery industry, experts say 2021 will be the year retailers move from reacting to strategically managing for long-term growth.

Mondelez has agreed to buy the rest of Hu in a transaction that values the company at $340 million. Meanwhile, Oatly is expected to IPO and raise $1 billion this year.

Last but not least, the Trump administration has signaled backing of the transfer of authority for the regulation of gene-edited meat from the FDA to the USDA.

We need your support. Producing our newsletter takes a lot of time and resources, and we need to change our business model to keep it going. To date, we’ve funded our work through our events, sponsorships and consulting, which are all on hold due to the pandemic. If you find our newsletter to be a valuable resource, we hope you will consider making a one time or monthly contribution, so we can keep the newsletter going and free for those who can not afford a subscription fee. Whether it’s $5 or $500 every bit helps and shows us that you value our work. Not able to contribute right now? You can help by sharing our newsletter with friends and colleagues. 

 


Check out our weekly round-up of last week’s top food startup, tech and innovation news below or peruse the full newsletter here.


 

1. From ‘Mushroom Mania’ to ‘Ketotarian’ Foods: Kroger Unveils Top 7 Predictions for 2021 – Food Navigator

Kroger has released seven food trends it believes it will gain traction in 2021, which it predicts will be a breakout year for mushrooms.

 

2. 5 Trends Fueling Food and Beverage Innovation in 2021 – Food Dive

Consumers will pick up their pursuit of immunity boosts, new plant-based options, global flavors and tech-enhanced foods after a tough year.

 

3. 8 Trends That Will Shape the Grocery Industry in 2021 – Grocery Dive

After one of the most tumultuous years in recent memories, experts say 2021 will be the year grocers move from reacting to strategically managing for long-term growth.

 

4. Mondelez Agrees to Buy Rest of Paleo Chocolate-Bar Maker HuWall Street Journal

The maker of Oreo cookies and Ritz crackers, which took a minority stake in Hu in 2019, is buying the rest in a transaction that values Hu at $340m.

 

5. Oatly Is Planning to IPO This YearCNBC

The IPO could raise $1b, depending on the status of the economy in the face of the pandemic.

 

6. Introducing The Reimagining Food Retail Conversation Series

We’re partnering with S2G Ventures to host a series of conversations exploring how we might reimagine retail. Our goal is to create a space for stakeholders from farm to fork to come together to discuss how we might fundamentally reimagine food retail to make it more resilient, equitable, accessible, diverse, delicious, healthful and climate smart future.

 

7. Best of 2020 Awards – Nosh

While some of the brands are notable for the products they brought to store shelves or growth in sales, others were impressive to the selection committee for their heart, mission and commitment to building a better food system and future.

 

8. Trump Administration Wants to Ease Approval of Gene-Edited Meat – Bloomberg

Trump signaled its backing for transferring authority over gene-edited meat from the FDA to the USDA, which is considered to be more sensitive to the interests of the livestock industry.

 

9. 5 Trends That Shaped Agrifoodtech in 2020 – AgFunder

2020: A year like no other. But while Covid-19 has been catastrophic for the agrifood sector in many regards, it has also put agrifoodtech in the limelight.

 

10. 2021 Investor InsightsWorld Agritech 

Five high profile investors share priorities and predictions for agtech in 2021.

 

11. From Toxic Chefs to Covid, Restaurant Workers Deserve Better New York Times

A former Momofuku employee’s account of a rage-fueled workplace is an all-too-familiar story. But it raises questions about how we treat restaurant staffs in the Covid era.

 

12. Germany: Delivery Hero Raising Up to $1.6B in War Chest for DealsBloomberg

The company will sell as many as 9.44m new shares in an accelerated offering to boost its cash position take advantage of investment opportunities.

 

13. A New Study on Regenerative Grazing Complicates Climate OptimismCivil Eats

A new, peer-reviewed paper on White Oak Pastures’ practices advances our understanding of the climate impact of beef and the potential for regenerative grazing to store carbon in the soil.

 

14. Does Regenerative Agriculture Have a Race Problem?Civil Eats

BIPOC farmers and advocates say the latest trend in agriculture is built on an age-old pattern of cultural theft and appropriation.

 

15. Chinese Ag & Food Delivery Giants Join $100M+ Raise for ‘Adaptive Robot’ Startup Flexiv – AgFunder

New Hope Group, Meituan, Gaorong Capital and others participated in the round. Funding will go towards scaling up production, carrying out R&D and marketing.

 

16. Israel’s Trigo Raises $60M for Smart Checkout Technology – Reuters

83North led the round. New funds will be used to scale the company’s ability to meet growing demand, boost R&D and expand its global presence.

 

17. 7 Food and Lifestyle Trends That Will Define 2021Forbes

These are the top 7 macro trends anyone working in the food, fashion, retail, travel or other lifestyle industries should be paying attention to in 2021.

 

18. Food & Ag Anti-Racism Resources + Black Food & Farm Businesses to Support

Check out our list of resources to learn about systemic racism in the food and agriculture industries. We also highlight Black food and farm businesses and organizations to support.

 

 


Our newsletter is the absolute easiest way to stay on top of the emerging sector, so sign up for it today and never miss the latest food tech and innovation news and trends, Already signed up? Share the love with your friends and colleagues!


 

The post 2021 CPG and Grocery Trends, Oatly to IPO This Year + More appeared first on Food+Tech Connect.

UK to Approve Gene-Edited Crops and Livestock, US Lost 372K Restaurant Jobs in December + More

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Source: Eater

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines.

Gene editing of crops and livestock may soon be permitted in England for the first time, breaking away from the EU’s strict policies that made it almost impossible. Environmental and animal welfare groups are voicing concern in response.

The U.S. reportedly lost 372,000 jobs in the hospitality sector in the month of December alone. The industry’s unemployment jumped to 16.1%, erasing job gains made since September.

Last but not least, questions are percolating as to whether or not the Biden administration will be able to reach the goals of his climate plan when it relies on farmers who are often climate skeptics.

We need your support. Producing our newsletter takes a lot of time and resources, and we need to change our business model to keep it going. To date, we’ve funded our work through our events, sponsorships and consulting, which are all on hold due to the pandemic. If you find our newsletter to be a valuable resource, we hope you will consider making a one time or monthly contribution, so we can keep the newsletter going and free for those who can not afford a subscription fee. Whether it’s $5 or $500 every bit helps and shows us that you value our work. Not able to contribute right now? You can help by sharing our newsletter with friends and colleagues. 

 


Check out our weekly round-up of last week’s top food startup, tech and innovation news below or peruse the full newsletter here.


 

1. Gene Editing of Crops and Livestock May Soon Be Permitted in England – The Guardian

The government has launched consultation to change the current strict EU rules.

 

2. The US Lost 372K Bar and Restaurant Jobs in December as Resurgent Virus Takes Toll – Eater

Hospitality industry job cuts led employment losses throughout the pandemic-battered economy.

 

3. Biden’s Climate Plan Relies on Farmers Who Are Often Climate SkepticsCivil Eats

The administration says the USDA will be a linchpin of its climate strategy, and farmers are waiting to see what support they will get to help meet new goals.

 

4. Ÿnsect Plans to Make Its Edible Mealworms Available for Human Consumption in Europe, the USThe Spoon

The announcement followed the EU’s approval of mealworms for human consumption.

 

5. Introducing The Reimagining Food Retail Conversation Series

We’re partnering with S2G Ventures to host a series of conversations exploring how we might reimagine retail. Our goal is to create a space for stakeholders from farm to fork to come together to discuss how we might fundamentally reimagine food retail to make it more resilient, equitable, accessible, diverse, delicious, healthful and climate smart future.

 

6. Germany: Gorillas, the On-Demand Grocery Delivery Startup Taking Berlin by Storm, Has Raised $44M Series A – TechCrunch

Coatue led the round. Gorillas delivers groceries within an average of ten minutes. Funding will be used for expansion across Germany, accelerating its rollout across more of Europe and building out its Berlin team.

 

7. Italian E-Grocery Startup Cortilia Raises €34M to Get Fresh Local Food to People’s Homes – Tech.e

Red Circle Investments led the round. Funding will help fuel expansion as a sustainable B-corp.

 

8. Low-Calorie Snack Brand Nick’s Secures $30M in FundingFoodBev

Gullspång Invest and Capagro led the round. New funds will support the company’s international expansion with a primary focus on the US and Germany. It will also build a new production facility in Europe.

 

9. UK On-Demand Supermarket Weezy Raises $20M Series A Led by NYC’s Left Lane CapitalTechCrunch

The cash injection will be used to expand its grocery delivery service across London and the broader UK, and open two fulfillment centers across London.

 

10. India: Ag Data Player CropIn Banks $20M from Temasek-Linked Impact Fund, Others – AgFunder

ABC World Asia led the round. Funds will be used to expand CropIn’s global presence, starting with the European market.

 

11. Gallo Finalizes $810M Purchase from Constellation, One of the Biggest Wine Acquisitions in Modern History – SF Chronicle

The FTC had originally objected to the $1.7b deal. Constellation is offloading inexpensive brands as it attempts to focus its efforts on the premium segment of the market.

 

12. Everything Restaurants Need to Know About the $284B PPP Program – Eater

Here’s how bars, cafes and restaurants can qualify for the PPP loans, which fully convert to grants if used properly.

 

13. Food & Ag Anti-Racism Resources + Black Food & Farm Businesses to Support

Check out our list of resources to learn about systemic racism in the food and agriculture industries. We also highlight Black food and farm businesses and organizations to support.

 

 


Our newsletter is the absolute easiest way to stay on top of the emerging sector, so sign up for it today and never miss the latest food tech and innovation news and trends, Already signed up? Share the love with your friends and colleagues!


 

The post UK to Approve Gene-Edited Crops and Livestock, US Lost 372K Restaurant Jobs in December + More appeared first on Food+Tech Connect.

Influencer Marketing Case Studies for Food Brands

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This is a guest post by Kelsey Formost, Director of Content Strategy at Tagger Media.

Food+Tech Connect and S2G Ventures are partnering to host Reimagining Retail, a series of conversations exploring how this unprecedented moment in time will shape food retail over the next five years. 

 

Without the ability to drive product trial through in-store demos and sampling, brands have been  forced to rely even more heavily on digital means to drive customer discovery. 

While influencer marketing was already a pretty commonplace tactic for brands, in 2020 it became even more essential for brands to work with trusted content creators across social platforms to drive discovery of their products. 

Social media has always been ingrained in our daily lives, but according to a recent study, 72% of social media users report spending significantly more time per day on social media. Before covid, the average American was consuming an average of 3.5 hours of social media time per day. After covid, that number has nearly doubled to six hours a day, on average.

Beyond increasing screen time, Covid accelerated our comfort with using social media as a means of discovering and purchasing new products. In fact, because of a surge in on-platform shopping, we’re predicting that all major social platforms will be adjusting their algorithms to boost product discovery and eCommerce in 2021.

Tagger Media, the influencer marketing platform I work for, helps connect brands with the most valuable content creators for their campaigns so they can get their products in front of the right audiences. Over the last year, we found that brands who increased their investment in influencer marketing were able to more seamlessly transition into a pandemic economy and social landscape. By partnering with influencers and meeting consumers where they already were, brands were able to stay top of mind with their existing customer base and drive discovery for new leads. 

In advance of the Reimagining Discovery Conversation on January 21, we wanted to share some of the key learnings from 2020 to help brands increase their ROI by leveraging influencer partnerships and staying ahead of upcoming industry trends.

 

Learning #1: Consumers are increasingly looking to influencers for recommendations and deals

Data shows consumers are purposefully seeking the opinions and recommendations of influencers before they make a purchasing decision. Influencer Marketing Hub reports that 91 percent of millennials trust online reviews as much as they trust recommendations from friends and family. A survey by BrightLocal shows 95 percent of consumers aged 18-34 seek out online reviews before making a purchase, reading an average of 10 reviews before they feel they’re able to trust a brand.

Not only are consumers seeking out the opinions of online creators, they’re actively looking for discount codes and product links from influencers they trust. When it comes time for a consumer to purchase, they often return to the source of discovery – in this case, the influencer – to complete that “last click” step and add the product to their cart.

Recent data shows that long-term partnerships performed best for brands in 2020 which allowed brand campaigns to build momentum with a dialed-in audience. Repetition builds recognition, recognition builds trust, and trust creates sales. 

Most marketers are aware of the statistic that a viewer needs to be exposed to something an average of seven times before they opt in. Investing in a long term influencer partnership ensures you’re getting your product in front of the right audiences (on the right platform) enough times to drive real-life purchasing decisions

 

Learning #2: Social Media algorithms are changing to reflect new spending habits

In order to maximize success with influencer marketing, it’s important to consider upcoming algorithm changes that might affect your campaign reach and engagement. Last year brought a massive increase in consumer comfort with online shopping which led every major social media platform to create new opportunities to incorporate eCommerce into their user experience.

We expect that consumers’ social media shopping behavior will be even more heavily weighted in upcoming algorithm updates, ensuring that users are served influencer content that more specifically aligns with their past purchases.

We’ve already seen these changes taking effect. With their accelerated launch of Shops back in May, Facebook made it clear that their priority is eCommerce. Instagram’s much-publicized addition of a “shopping” tab to the home screen announced similar intentions. With eCommerce so well-blended into the social media experience, the algorithms will inevitably adjust to track consumer shopping behavior to better inform the platform what kinds of content and ads to serve.

 

Influencer Marketing Case Studies for Food Brands

Now let’s dive into specific examples of how a few food brands we work with that were able to leverage influencer marketing to drive discovery and growth, even during a global pandemic.

Using our technology, these brands were able to hone in on specific audiences that were pre-disposed to respond positively to their products. With access to accurate, real-time social data, companies are able to streamline and scale their influencer discovery process, partnering with the top creators for their specific goals.

 

Poppi @drinkpoppi  

Pre-biotic soda brand Poppi is an excellent example of a brand that was able to immediately increase awareness and reach after partnering with influencers. This graph shows Poppi’s social health before and after running an influencer campaign. Before, Poppi was averaging a potential reach of around 10,000. After the influencer campaign, Poppi saw a reach of over 1.5 million. That’s a growth percentage of 15,000%.

Four Sigmatic @foursigmatic

Four Sigmatic is a wellness company that touts the benefits of “the world’s most nutrient-dense ingredients” with the world. You can see in this graph how their reach and engagement spiked in direct relation to their sponsored mentions. This means that when Four Sigmatic invested in sponsored influencer content, they saw a huge spike in conversations being held about them in the online community.

 

Impossible Foods @impossible_foods

Now that we’ve seen what happens to a brand’s reach as a result of influencer marketing, let’s take a look at growth rate. Impossible Foods increased their investment in influencer marketing in 2020 and saw a 2.19 percent growth rate on Instagram, a 2.2 percent growth rate on Facebook, and a whopping 9.49% growth rate on Twitter – all well over the industry average for each platform. By exposing their brand to dialed-in audiences, they were able to draw new followers and customers to their animal-friendly food products, simply by leveraging social media marketing.

 

Tate’s Bake Shop @tatesbakeshop

Lastly, let’s take a look at how user-generated influencer content can drive engagement for food brands on social media. Tate’s Bake Shop has partnered with nano and micro-influencers to drive huge engagement numbers, with engagement rates of up to 5 percent – that’s more than double the industry average. When brands partner with influencers, they’re getting more than just well-done content, they’re getting direct interaction with that influencer’s audience, upping their own engagement rate in the process.

 

Driving Discovery with Influencer Marketing

Influencer marketing provides brands with higher value leads at a lower cost per lead, produces a higher ROI that any other form of marketing, takes the cost of content creation out of the brand’s pocket, and helps work around ad blockers. But one of the most valuable results of influencer marketing is its ability to drive real-life purchasing decisions, encouraging consumer discovery off-platform.

When an individual follows an influencer, they are part of a curated community. When a brand is able to tap into that community via influencer marketing, they also tap into that influencer’s hard-earned trust. When an influencer shares a positive recommendation with their dialed-in audience, that audience is more likely to be open to ordering products they have yet to physically try, simply because those products are recommended by someone they trust.

In a digitized world, influencer marketing provides a high ROI that not only drives sales, but accelerates discovery among new audiences allowing food brands to scale in a pandemic economy.

 


Join us on January 21 for a conversation with Vanessa Pham, Co-Founder of Omsom,  Jeremiah McElwee, Chief Merchandising Officer of Thrive Market, Katie Marston, Chief Marketing Officer at Once Upon a Farm, and Kelsey Formost, Director of Content Strategy at Tagger Media, to discuss how leading food brands and retailers are increasing customer discovery, acquisition and loyalty in this new normal. 

Join us for future Redesigning Retail conversations here


 

The post Influencer Marketing Case Studies for Food Brands appeared first on Food+Tech Connect.


5 Actions to Reboot Food Retail

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This is a guest post by Errol Schweizer, Host of The Checkout Podcast, Co-Founder, Board Member For Natural Products Retail and CPG, Writer at Forbes.com and Former Whole Foods VP of Grocery.

 

Mastered economics ’cause you took yourself from squalor

Mastered academics ’cause your grades say you a scholar

Mastered Instagram ’cause you can instigate a follow

Look at all these slave masters posin’ on yo’ dollar 

-JU$T by Run The Jewels

 

Covid-19 is the first real stress test that our food system and supply chains have experienced in the 21st century. The pandemic highlighted the deep fissures in the industry and ripped away the pretense of “sustainable food”, and showed that we have made little progress moving past our food system’s origins in plantation slavery, Native American genocide and land theft. The impacts of Covid-19 in the food and agriculture sectors have been felt most acutely by the essential workers foundational to the supply chain. Considering the potential impacts of the climate change related crises that are sure to come, we have our work cut out if we are to fulfill a vision of a more just, sane and sustainable food system. 

We have a responsibility to all stakeholders in our supply chains to pursue deep and substantive change, starting with the social and economic issues that underlie how we grow, make, distribute and sell food. Our inability to accomplish this mission so far has enabled catastrophic death, sickness and misery during Covid-19. Is this the best we can do?

 

We’ve Failed Our Food Workers

No stakeholder group has carried a greater burden during Covid-19 than essential workers in food service, retail, manufacturing and CPG. The latest data show that almost 83,000 supply chain workers have been sickened with the virus, and over 360 have died. This data doesn’t come near to illustrating the shocking impact of the pandemic on all supply chain workers, such as the hundreds of frontline retail workers that have also died, according to UFCW

The federal government failed to protect these workers, and even put them in harms way. OSHA, the agency tasked with protecting workers on the job, completely failed in its role, refusing to issue an enforceable emergency temporary standard. And the Trump Administration exacerbated the dangerous conditions by issuing an executive order last April, at the behest of big meat monopolies, forcing meat plants to stay open despite the rapid transmission of Covid within the plants. The administration later releasing guidance to increase line speeds, which surely sped virus transmission in dirty, crowded facilities staffed by exhausted personnel.

It’s not as though things were hunky-dory before March 2020. Essential workers have faced decades of wage stagnation. If wages had kept pace with productivity, we would have a $24 an hour minimum wage, and not still be haggling for a $15 an hour floor. Seen from another angle, working and middle class people have been robbed of nearly $50 trillion in income since 1975, or over $2.5 Trillion annually. Meanwhile, the top 1 percent of income earners have increased their share from 9 percent to 22 percent in that timeframe, while the bottom 90 percent have seen their share fall from 67 percent to 50 percent. In a year of Black Lives Matter-catalyzed reckonings of race and inequality, do I even need to mention that it’s mostly old white dudes who inhabit that top income bracket? They made money the old-fashioned way, LOL.

The pandemic-induced economic crisis exacerbated these conditions. While over 400,000 died, 67 million folks lost work, 98,000 businesses closed and 1 in 6 Americans, over 54 Million people, were struggling with food insecurity, the Dow hit 30,000 and the collective wealth of 650 billionaires increase by $1 Trillion to over $4 Trillion, nearly double the wealth of the bottom 165 million Americans. And while thousands of individuals, enterprises and non-profits have mobilized to take care of their customers, workers and communities, retailers at the commanding heights of the food system and supply chain leveraged the pandemic to generate enormous profits for a small handful of shareholders and executives, while sharing little with the workers that kept everything going. The wealth of the Walton family alone has grown by $40.7 billion during the pandemic, nearly 26 times the amount of all hazard pay for all 1.5 million Wal-Mart associates in the same timeframe, putting to rest forever the misguided notion that better pay would result in higher prices.

But as Arundhati Roy has written, the pandemic is a portal, a gateway between one world and the next. 

What could that portal lead to in our corner of the economy, in supply chains and the food system?

First, Breathe.

Next, I’d have a banner over that gateway, quoting legendary East Village artist Seth Tobocman, “You don’t have to fuck people over to survive.” 

Then I’d start some civil, yet uncomfortable conversations around what we could do to create and build this fair, just, sane food system and supply chain. The following is a discussion guide to help inform those conversations. You can also join us for Food+Tech Connect’s Reimagining Food Retail Conversation Series and Slack group to have these conversations. Let me know in the comments or on Twitter @grocery_nerd or Instagram @grocery.nerd how it goes.

Got a Vonnegut punch for your Atlas shrugs

-El-P

 

1. A Seat at the Table

Retailers need to give food workers a seat a the table. Unions, the folks that brought us the weekend. Unions, the folks that built the middle class. I grew up around family members, friends and neighbors that were unionized. But what a paradigm, shift I experienced in the natural products sector, not only a curious antipathy to organized labor, but an outright denial of the role that unions have played in our society. It was like another dimension, where the bosses, benevolent for the moment, knew best. Obviously, that moment passed.  

Is it any coincidence that the extreme wealth and income inequalities since 1975 paralleled a similar decline in unionization rates, particularly in the private sector? On the other hand, unions have delivered impressive wins for their members during Covid-19, in particular the Teamsters, UFCW and RWDSU, while also advocating for all essential workers to have hazard pay, living wages, paid sick leave and safer work environments. And workers in supply chain and retail sectors have been getting more restive given the conditions they face, walking out or going on strike to win better gains from employers. As I have written elsewhere , this year promises to be very interesting on the labor front, and history has proven the value of unions for working people, in particular women and BIPOC folks. Black people in particular have much higher wages, better health insurance and pensions when unionized. The PRO-Act, which passed the House a year ago, is the most important piece of pro-worker legislation in decades, promising to introduce enforceable penalties for companies that violate workers’ rights, expanding workers’ collective bargaining rights and strengthening workers’ access to fair union elections. Or as Abe Lincoln once said, “Labor is prior to, and independent of, capital. Capital is only the fruit of labor, and could never have existed if labor had not first existed. Labor is the superior of capital, and deserves much the higher consideration.”

Let’s Discuss: We need to reconsider the resistance to and avoidance of unions and worker’s solidarity. They have proven far and away to have been the best allies for all working people during the pandemic and deserve a seat at the table. What role can your organization play in the struggle for worker’s justice?

 

2. Farm Worker Justice

We have long exploited farm workers, and a just and sustainable future requires that we rethink the way we treat and pay them. None of us could eat without them. Yet they are among the most exploited and under appreciated members of our supply chain, lacking the basic labor protections that the rest of us take for granted. In 1938, the Fair Labor Standards Act established workplace protections, such as the minimum wage, a 40-hour work week, overtime pay and a ban on child labor. To pass this bill, however, FDR needed to appease Southern Dixiecrats who didn’t want to compensate their workers fairly, so they left farmworkers (and domestic workers) out of the bill because they were primarily Black. Now farmworkers, who are majority Latin American and immigrant, have been exploited by generations of farmers big and small and consumers have been inured to prices not taking into account the dignity and wellbeing of farmworkers. 

Vice President Kamala Harris, whose home state of California passed overtime pay for farmworkers in 2016, has introduced legislation, called the Fairness for Farm Workers Act, that would mandate overtime and end minimum-wage and overtime exemptions. A recent study in Massachusetts added credibility to this bill, concluding that giving workers overtime pay would add just 2 percent to farmgate cost, meaning that while it could easily be amortized into a rounding error by the time a product got to the consumer, it would also mean a 17 percent pay bump for farmworkers. According to Foodtank, farmworker advocacy groups such as Alianza Nacional de Campesinas and National Young Farmers Coalition (NYFC) are collaborating to help secure protections for farm workers impacted by Covid-19. In a letter to congress, Alianza de Campesinas articulated critical concerns: the exclusion of food system workers from relief, addressing food supply disruptions, and the lack of healthcare and economic assistance for marginalized communities, as well as the resurgence of sexual violence faced by women farmworkers. Farmworker justice exists at the intersection of race, gender and class in the food system, and literally none of us would be here now without these folks who are growing and harvesting our food, so it’s time we looked out for them and treated them with the respect and dignity they deserve.

Let’s Discuss: What can we do to ensure that farmworkers are compensated fairly and treated with dignity, even if that means making adjustments to cost structures and value propositions that have been built upon their stress and exploitation?     

 

3. Confront White Supremacy

I once remarked to Carla Vernón, vice president of consumables at Amazon, that I’ve attended many natural products meetings that were whiter than Ku Klux Klan rallies. And author Raj Patel has a test that he gives food companies: if the Klan took over your business or your board of directors, how much would they have to change? 

As context, Julie Guthman writes, in the United States “land was virtually given away to whites at the same time as reconstruction failed in the South, Native American lands were appropriated, Chinese and Japanese were precluded from landownership, and the Spanish-speaking Californios were disenfranchised on their ranches.” This pattern was repeated in the 20th century, as thousands of Black farmers were displaced or chased off the farms they built after Reconstruction. The consolidation of this rural land for conventional agribusiness production, as well as the cheapness and availability of it for the back-to-the land counterculture that gave rise to the natural products trade, both further entrenched land ownership and food production by and for white people. Is it any wonder that the organic/regenerative sector idolizes Wendell Berry, Sir Albert Howard, or this guy but rarely mentions George Washington Carver, Booker T. Whatley, or Fannie Lou Hamer ?

The point here is that white supremacy is pervasive in the food industry, not only in terms of the ownership, management and governance of most major food and supply chain enterprises, but also in terms of the values, priorities and belief systems. From the conditioned belief in bootstrap individualism that blames health and wellness outcomes on individual lifestyle choices, to the persistent, nagging paternalism of NGO’s and CEO’s telling BIPOC folks what they should be eating. Or the dominant economic dogma that such problems can only be resolved by competition and free markets, like opening glitzy chain stores in gentrifying neighborhoods. It is no wonder that retail stores are heavily policed spaces of racialized trauma, as Dr. Naya Jones says. If I had a dime for every time I heard or experienced a white supremacist-rooted trope in a respectable retail setting over the past 20 years, I’d be retired by now. And it’s very rare that I have worked with any outright sieg-heil’ing knuckle-draggers. The casualness makes it that much more insidious and tough to address. 

But those of us who present as white have the most work to do here: we must confront our privileges, deprogram ourselves and our organizations and question and correct decision making, ownership and financing structures that do little to redress these imbalances in power, talent development and resources in our industry. Back in the 1990’s, some of us anti-racists in the New York hardcore punk scene had a saying: Treason to whiteness is loyalty to humanity. Word.

Let’s Discuss: How can we confront and address white supremacy on an individual level, by looking at our assumptions and biases, but also on an institutional basis, regarding who is making decisions, who is benefiting, and who is left out?

 

4. Values-based procurement

My chosen trade is retail purchasing and supply chain, and I’ve held these roles at the store, regional and national levels for a range of retailers. I am fortunate to have worked with companies that fought the good fight for ethical and mission-based procurement in the private sector, enabling the development and popularization of Organic, Non-GMO, Fair Trade, humanely-raised and sustainably caught products, categories and supply chains. Likewise, NGO’s working with the public sector have picked up these ideas and run with them, further refining the standards and applying them outside of the retail sectors where they could continue to grow and prosper. 

Leading the way is the San Francisco-based Center for Good Food Purchasing , whose program “provides a metric based, flexible framework that encourages large institutions to direct their buying power toward five core values: local economies, environmental sustainability, valued workforce, animal welfare and nutrition.” (Disclosure: the author has volunteered with the Austin cohort since 2015). 

The standards framework was inspired and influenced by private sector retail folks like myself, as well as community members, trade unionists and elected officials. While its primary use has been for school systems and other public and institutional contracts, the Center’s standards framework is just as relevant to other private sector actors in the supply chain who have not yet started to address these issues. As procurement becomes a hotter employment trend, procurement professionals will need to focus on more than just getting the best cost of goods or quick turnaround times that stress and exploit stakeholders downstream. They will need critical thinking skills and considerations of diversity and inclusion, and this values-based framework will make the roles accountable, holistic, and compelling as a career path in such a chaotic, crisis-prone food system. 

The darker side of procurement is how much of the supply chain utterly failed to take into account ethical issues in supplier management during the pandemic. Every single worker death at a meat processing plant or produce operation was immediately followed by a purchase order from a retail or wholesale customer, whether they were mass market chains, natural food stores or smaller, specialty distributors. There were no ramifications in the supply chain for hundreds of deaths and thousands of illnesses, communities stressed and wrecked, families shattered. Business kept grinding on, workers kept getting sick and dying. 

This isn’t the only way. The Coalition of Immokalee Workers, a Florida-based and farmer-led standards and advocacy organization, has negotiated legally binding contracts and codes of conduct with buyers that articulate clear penalties for growers who abuse their workers or create conditions that lead to sickness and death: the growers lose the business. According to a 10 year, longitudinal study by Harvard University, such worker driven initiatives are the most effective way to establish responsible supply chains, particularly by giving workers a seat at the table. Greg Asbed, co-founder of CIW, recently told me; “If you have a lot of purchasing power, you can demand more humane conditions, you can demand compliance with fundamental human rights in your suppliers’ operations, you can improve the lives of millions of people… if you decide to wield that same volume purchasing power for good as opposed to evil. All of this comes together to form an actual enforcement of the rights in the Fair Food Code of Conduct. That’s the power of the purchase order.”

Greg also laid it all out for us pretty starkly, “Whatever they call social responsibility in the food industry has been a joke, a fraud… it is absolutely empty and soulless and unreal. It is everything that has not worked and has been done for public relations purposes for the corporations, not the workers. That all became clear when Covid came down and all these outbreaks came to the press, did any of the buyers step up and say that we can’t allow this to keep happening? Not one.” 

The frameworks and best practices for values-based procurement have already been stress tested, and it protects and empowers the stakeholders most prone to abuse otherwise while assuring the supply chains function optimally. We just need more retail and wholesalers to get with it.

Let’s Discuss: Values-based purchasing was birthed in the natural channel, but has been stalled and watered-down in the greater food industry. With its adoption growing in the public sector, how can we make these standards foundational to our whole food supply?

 

5. Worker ownership and a solidarity economy

Ownership and governance are two major hurdles for racial and economic justice in the food system. Fortunately, there is a movement afoot to diversify the wealth and decision making power for enterprises, and there is significant historical precedent and momentum. Worker ownership models, such as employee stock ownership plans (ESOP’s), worker cooperatives, employee owned trusts, perpetual trusts and multi-stakeholder cooperatives are becoming more popular, particularly among millennials and younger BIPOC workers who have been marginalized and exploited in traditional corporate environments. The benefits are many for all involved, including greater employee engagement, better company performance and better employee wellbeing and happiness, and are well documented across thousands of such enterprises. This includes familiar brands like Bob’s Red Mill, King Arthur Flour and Equal Exchange, or international icons such as The Mondragon Cooperative Complex and John Lewis UK. There are also dozens of scrappy startups involved with USFWC and NYC NOWC, values-driven businesses that are putting worker and community benefit at the core of their purpose. This should be a familiar clarion call to those of us in the natural products trade. 

The financial considerations for employees are well documented, with household net wealth 92% higher for employee-owners than for non-employee-owners; employee-owners having 33 percent higher median income from wages; employee-owners are much more likely to have great benefits, including flexible schedules, retirement plans, access to childcare, parental leave, and tuition reimbursement; and employee-owners having substantially more job stability than non-employee-owners. The model is also spreading to the tech sector and flourishing among website and mobile app developers who are getting wise to the predatory and extractive practices of unicorn tech startups. 

Many of the folks in this sector are looking beyond the atomized marketplace they must function in and building networks towards a solidarity economy, a 21st century version of the cooperative commonwealth that social reformers envisioned in the Gilded Age to overcome poverty, exploitation and racism by creating networks of like-minded enterprises that could supply and support each other. And in the shadow of the silver tsunami of baby boomer business owners facing retirement, Alternative Ownership Advisors, who recently helped Organically Grown Co. transition into a perpetual trust model, has articulated a set of legislation needs to enable the growth of the employee/worker owned sector, including tax incentives for business owners, incentives for capital providers to finance such enterprises and encouraging more states to allow these enterprise forms to legally incorporate.

How do we make worker and employee ownership norm? 

These are just a few ideas that I’ve been noodling on recently. As someone who is pretty busy supporting a number of mission-driven retail, CPG and NGO enterprises, I have been privileged to keep a roof over my head and food in the pantry. I have had the time and energy on nights and weekends to consider the current crisis, research and articulate what we could do differently from here on out. 

I know and love so many wonderful colleagues in natural products retail, supply chain and startup land who are committed, energetic and well-resourced to remake society towards justice, equity and sustainability. But I am also deeply anxious and skeptical that those of us who have stayed healthy, housed and employed will not anticipate and prepare for the next crisis, especially in solidarity with those on the frontlines that are bearing the highest costs. I am very concerned about the resistance we will face from vested interests, reactionaries and conspiracy theorists who can’t see past their own short term self-interest. Covid-19 is doing a lot of damage and we should consider it a preview of what’s to come. Climate change is here, and there will be no mask mandates or vaccine rollouts that can save us from the growing threats of wildfires, superstorms, rising sea levels, mold epidemics and ocean acidification. We can only imagine how these climatic events will drastically impact the folks who are already disempowered. We have yet to correct, resolve and heal from these power imbalances. There’s a shit ton riding on this and we have work to do. 

Let’s Discuss: What are your learnings from this crisis and what is your commitment to building supply chains that are fair, just, sustainable and transparent?

 


Join us on February 4 for an interactive discussion on how retailers might better support all of their stakeholders needs around transparency, equity, diversity, health and sustainability with Errol Schweizer, Host of The Checkout Podcast, Co-Founder, Board Member For Natural Products Retail and CPG, Writer at Forbes.com and Former Whole Foods VP of Grocery, Sam Polk, CEO at Everytable, Gerardo Reyes Chavez, Coalition of Immokalee Workers, Greg Asbed, Co-Founder at Coalition Of Immokalee Workers, and Jessica Murphy, Business Development Manager at S2G Ventures.

Join us for future Redesigning Retail conversations here


 

Born and raised in The Bronx, Errol Schweizer brings more than 25 years of experience in the natural and organic food movement. Errol is a Board Member and Strategic Advisor for over a dozen food and retail brands, including Good Eggs, Merryfield, Farmer Direct Organic, Ka-Pop’s and Nuttzo. He is also a co-founder of Goodfish, Basics Market, Mood33, Herbl Distribution, and BeyondBrands, as well as Good Catch, a plant-based seafood analogue. Errol previously served as the Vice President of Grocery for Whole Foods Market, leading the merchandising, purchasing and product assortment for more than 80 categories and $5 billion in annual sales. His team enabled many progressive, innovative companies to become mainstream, including Vital Farms, Beyond Meat, Siggi’s and Saffron Road, as well as shepherding more than 10,000 items through Non-GMO Project Verification. Errol was named a retail game-changer by Supermarket News and received a Lifetime Advocacy Award from Hemp Industry Association. He is the co-founder and host of The Checkout Podcast, a show that centers the efforts of working class and BIPOC folks on the frontlines of our food system.

The post 5 Actions to Reboot Food Retail appeared first on Food+Tech Connect.

Grocery E-Commerce Sales Grew 125% in 2020, Imperfect Foods Brings Valuation to $700M + More

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Source: Bloomberg

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines.

Grocery e-commerce sales of packaged food and beverages grew 125% in 2020, with potential to top $100 billion in 2021.

In other news, major investments made headlines this week with a $95 million Series D round bringing Imperfect Foods’ valuation to a whopping $700 million and Helsinki-based Wolt raising $530 million to expand beyond restaurant delivery.

Beyond Meat shares soared by 39% on Tuesday after it announced its joint venture with Pepsi to develop and market plant-based snacks and beverages.

We need your support. Producing our newsletter takes a lot of time and resources, and we need to change our business model to keep it going. To date, we’ve funded our work through our events, sponsorships and consulting, which are all on hold due to the pandemic. If you find our newsletter to be a valuable resource, we hope you will consider making a one time or monthly contribution, so we can keep the newsletter going and free for those who can not afford a subscription fee. Whether it’s $5 or $500 every bit helps and shows us that you value our work. Not able to contribute right now? You can help by sharing our newsletter with friends and colleagues. 

 


Check out our weekly round-up of last week’s top food startup, tech and innovation news below or peruse the full newsletter here.


 

1. Online Packaged Food and Beverage Sales Could Top $100B in 2021Grocery Dive

Grocery sales rose 125% in 2020, accounting for 44% of all CPG e-commerce sales.

 

2. Imperfect Foods Funding Round Brings Valuation to $700M – Bloomberg

Insight Partners and Norwest Venture Partners led the $95m Series D round. The cash infusion will be used to accelerate growth, with an aim to double capacity and reduce errors and delayed deliveries.

 

3. Beyond Meat’s Pepsi Partnership Awakens Animal SpiritsBloomberg

The plant-based meat startup’s latest joint venture sparked a 39% jolt in its shares before settling at around 18%. The joint venture will develop and market plant-based snacks and beverages.

 

4. Finland: Wolt Closes $530M Round to Continue Expanding Beyond Restaurant DeliveryTechCrunch

Iconiq Growth led the round. The company recently expanded into the grocery and retail sectors. Funding will go towards the buildout of a logistics setup for last-mile delivery and dark store operation.

 

5. Hippeas Raises $50M to Fund Innovation and Expansion PlansFood Dive

The Craftory Limited led the round. New capital will be used to increase innovation, expand production and grow distribution.

 

6. 5 Actions to Reboot Food Retail

We have a responsibility to all stakeholders in our supply chains to pursue deep and substantive change, starting with the social and economic issues that underlie how we grow, make, distribute and sell food. Errol Schweizer, host of The Checkout Radio and former VP of grocery for Whole Foods Market, shares 5 actions food retailers, brands and supply chain stakeholders must take to create a more fair, just and sane food system.

 

7. Israel: Anti-Allergy Startup Ukko Scores $40M in Bayer-Led Series BAgFunder

Funding will be used to accelerate the development of its celiac-friendly proteins and enable clinical trials for its peanut allergy treatment.

 

8. Tevel’s Flying Fruit Bots Raise $20M from Asian Ag Giants, AgFunderAgFunder

Investors included Kubota, Forbon, Maverick Ventures Israel and others. Funding will go towards completing product validation, commence production and launch its commercial service.

 

9. Robert Downey Jr Launches ESG-Focused Venture Capital FundsFortune

The FootPrint Coalition Ventures’ rolling VC funds aim to persuade investors to get behind his vision for fighting climate change through bioplastics, aquaculture, AI and more. It has already invested in Ÿnsect, Cloud Paper, Arcadia and others.

 

10. Instacart Will Lay Off All of Its Unionized Workers – Vice

The termination of the only unionized Instacart workers in the US is part of larger layoffs at the company. Instacart is firing nearly 2k of its 10k workers and offering as little as $250 as severance.

 

11. How America’s Food System Could Change Under Biden New York Times

New school meal standards? Help for small farmers? Maybe, but first the new administration has to deal with hunger, food safety and a diminished USDA.

 

12. Local Food Movements Won’t Save the World – A Growing Culture

As long as local food movements are predominantly guided by the privileged, rather than holding space for those who have been the most exploited, they will not be in the service of justice.

 

13. Cooks Turned Instagram Into the World’s Greatest Takeout MenuNew York Times

During the pandemic, entrepreneurial chefs have reshaped food culture across the country with tiny, homegrown pop-ups that thrive on social media.

 

14. Organic Produce Sales Growth Tops 14% in 2020 – Food Dive

Sales of organic produce rose from $1b to $8.5b, while conventional produce sales rose 10.7%. Challenges still loom for the category, from unsteady consumer income to uncertain supply chains.

 

15. Food & Ag Anti-Racism Resources + Black Food & Farm Businesses to Support

Check out our list of resources to learn about systemic racism in the food and agriculture industries. We also highlight Black food and farm businesses and organizations to support.

 

 


Our newsletter is the absolute easiest way to stay on top of the emerging sector, so sign up for it today and never miss the latest food tech and innovation news and trends, Already signed up? Share the love with your friends and colleagues!


 

The post Grocery E-Commerce Sales Grew 125% in 2020, Imperfect Foods Brings Valuation to $700M + More appeared first on Food+Tech Connect.

How Thrive Market, Once Upon a Farm, Omsom and Tagger Media Are Reimagining Discovery, Acquisition and Loyalty

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This is a guest post by Tonya Bakritzes, Senior Vice President of Marketing at S2G Ventures.

The unprecedented events of the last year forced food brands to quickly adapt to their customer’s needs and shopping behaviors, while also navigating a rapidly changing grocery retail landscape.  

Last week, Food-Tech Connect and S2G hosted the second conversation in our Reimagining Food Retail Conversation Series to explore how emerging food brands are navigating this pivotal moment in time and growing their businesses through new approaches to customer discovery, acquisition and loyalty. We spoke with Vanessa Pham, Co-Founder at Omsom, Jeremiah McElwee, Chief Merchandising Officer at Thrive Market, Katie Marston, Chief Marketing Officer at Once Upon a Farm and Kelsey Formost, Director of Content Strategy at Tagger Media.

Omsom, Once Upon a Farm and Thrive Market all grew during 2020 and attributed their success to a common set of themes: purpose, customer-focus and community. Tagger has a wealth of data across social platforms and Kelsey Formost shared her perspective on the increasingly important role social and specifically social influencing is playing in the strategy of successful food brands.  All the panelists shared actionable advice and specific techniques that emerging food brands can use to improve their marketing efforts.

The following are some of my key takeaways and favorite excerpts from the conversation.


Access the full video and join us for the rest of our Reimagining Food Retail Conversation Series where we’ll be talking with Walter Robb, former co-CEO of Whole Foods Market, Jody Kalmbach, Group Vice President, Product Experience at The Kroger Co., Birgit Cameron, Head of Patagonia Provisions and Errol Schweizer, Host of The Checkout Podcast, and more about reimagining retail for resilience and to better serve all stakeholders.


Purpose, Allyship & Community Were Keys to Growth in 2020

“This is a really challenging time. Knowing who you are and what you’re trying to do in the world allows you to react and respond quickly, both to serve your customers, but also to do greater good in the world.”

– Jeremiah McElwee, Thrive Market

As a result of Covid, consumer interest in healthier food choices was amplified.  Farmers, producers and food workers became essential workers. The spotlight placed on our food system raised consumer awareness of a complex set of questions about our food, beyond just price and taste, to animal welfare, source and authenticity, environmental impact, and the working conditions and compensation of employees that produced it. Transparency has become critically important.  

Our panelists shared their perspectives on the importance of being very clear in your brand’s mission and how that should direct marketing and communications but more broadly how it gave their companies a north star by which to make critical business decisions.  For Once Upon a Farm, that meant sending the proceeds of their new Farmer Jen’s Sweet Potato Pie product to Save the Children in support of their emergency food relief efforts.  Vanessa shared that Omsom’s mission to honor and celebrate Asian American communities inspired them to partner with iconic chefs of the backgrounds of each cuisine they represent to showcase their flavors and integrate them into the product development process in return for a portion of sales into the future.  Jeremiah shared that Thrive’s core mission and belief structure afforded them the opportunity to create a COVID-19 relief fund that has since grown to $3 million, and use the proceeds to give away free groceries, stipends and memberships to hundreds of families across the U.S.  Once Upon a Farm, Omsom and Thrive Market all experienced significant growth in 2020 demonstrating that customers value brands that take action to live up to their values and want to be associated with that greater purpose.

 

Customer-Focus: Being an Ally to Your Customer Builds Loyalty

“In 2020, it was about recognizing the need for seamless integration into her life, versus selling. Our customers are very busy moms that were all of a sudden dealing with work at home, school, intermittent childcare at best. We considered it our jobs to make things easier and best in class for her, from where she was going to learn about us, purchase us and try us.”

– Katie Marston, Once Upon a Farm

When Covid shelter-in-place restrictions came into effect, a series of events changed customer’s lives in big and small ways. It’s no secret that more people have been shopping online during COVID. As a result, online grocery penetration rose to 8% in 2020, up from 4% last year. Beyond shopping, people are eating and cooking from home more than ever before, many are juggling remote work and virtual school, navigating the challenges of essential work or dealing with layoffs.   

Our panelists touched on the need for successful brands to play a supportive role in customer’s lives more than ever during this time. Katie shared that Once Upon a Farm 

started with a focus on their loyal customers. She said, “We went right to the source and concentrated on our current customers over new customer acquisition and worked with our retailers on the retail.com platforms, our own e-commerce, rethinking trade programs and stacking influencers.”  Kelsey shared her perspective on why influencer marketing is such a valuable tactic for reaching customers where they are spending time.  She cited two facts  – that the amount of time we spend on social media doubled in 2020 and that  influencer marketing campaigns saw an 11 times higher ROI, as compared to traditional display ads. Thrive Market has a very curated model and small number of SKUs as compared to the average grocery store, so one way they are constantly adapting to customer needs is through the product mix.  Jeremiah said, ”It’s first and foremost, choosing those brands and finding those partners and finding really compelling, amazing brands and products that we can bring to our members that we know they’ll want.”

 


Download S2G Venture’ Future of Food: Through The Lens of Retail Report to understand how innovations in content, commerce and community might transform the shape of the future of food retail.


 

Community: Shifting IRL Marketing to Digital to Acquire Customers and Build Community

“If you don’t have a lot of resources, do not try to talk to a wide audience, be very clear about who you’re speaking to, know what they care about, know their values, know what channels they use, know how they identify and what perspectives they hold. And I think if you can focus on them and get that one community to really care about you, you’re at a great starting point to then have them reach out to their kind of peers around them, and halo out to broader new audiences over time.”

– Vanessa Pham, Omsom

With so many people ordering groceries online, demos and other tried and true in-store marketing techniques weren’t possible. Brands turned to digital channels to acquire customers and build a following for their products.  

Our panelists shared that to build a loyal customer base it is essential to start with a small, targeted audience and not try to appeal to everyone or risk appealing to no one. Once brands have a core group of fiercely loyal customers those advocates can reach adjacent audiences. Vanessa cited RX Bar and Halo Top as examples of brands who started with a niche community of weightlifters and bodybuilders, credible sources in health and wellness, and leveraged their endorsement to expand to a wider audience.

We covered a variety of digital tactics that Omsom, Once Upon A Farm and Thrive Market are using to drive acquisition and build communities. Kelsey noted that social influencer marketing is valuable because it allows you to “reach people who are already predisposed to like you, even if you are a small brand.” 

Katie shared that search has been a valuable technique for acquisition and that they are testing and iterating on their strategy to find specific terms that indicate customer affinity to their products.  As an example she shared that, “We found that someone shopping for kombucha has a high affinity and conversion to buying our types of cold-pressed fruit and veggie blends.” These types of customer insights can be applied to other channels as well.

Jeremiah spoke about how Thrive’s is serving their members online through product discovery.  Their highly curated product mix allows for a simple shopping experience and they continue to invest in optimization of their website’s discovery features.  He also shared that email has been a high performing channel to drive awareness of new products with their members.

Vanessa noted that Omsom’s marketing strategy balances grassroots brand building with paid advertising. She said, “Our sweet spot is actually a hybrid of the two. Where we invest in super high quality and intentional community building.” 

 

Food Brands Build Trust through Repetition & Consistent Messaging Across Channels

 

“There’s no perfect attribution model, no algorithm that you can say, ‘This goes to this to this.’ I wish. Digital has helped, but it is all about seeing do all tides rise? And what we saw is when we amplified a really wonderful message about the strength of our brand, we saw even our e-commerce rose. We also saw our retail sales rise. So that halo effect is real. And it’s just about remembering that it is an omni-channel world.”

– Katie Marston, Once Upon a Farm

When the panic buying of March 2020 happened, retailers started rethinking what to put on their shelves and they began prioritizing the essentials and really larger established brands over smaller emerging ones. This caused emerging brands to reassess their strategies for discovery and acquisition, including how to balance investment in marketing to support retail channels versus launching or growing a direct to consumer channel which has a higher minimum price point. For small brands with a minimal marketing budgets, it can be difficult to prioritize and measure the success of their efforts.

Our panelists shared practical advice on how emerging food brands should think about their marketing investments in the light of the ever growing number of commerce options available to customers. Katie reminded us that campaigns for one channel, like D2C, can ultimately lead to sales through another channel, retail. Kelsey shared that, “repetition is recognition and recognition is trust. And you can’t have sales without trust no matter if it’s retail, D2C. You have to show up enough times for a consumer, especially in the absence of a physical trial, enough times for them to know you, like you, and trust you.” Vanessa shared advice on the three areas that food brands need to over invest in: content creation, to communicate what the food looks and might taste like; word of mouth, through product seeding and speaking to the values that resonate with your audience; and communicating a strong brand story to the press who are trusted influencers in food.

 

Live Selling is the Next Frontier in E-Commerce

“Live selling was a $60 billion industry last year, but the U.S. only accounted for $1 billion of that. We are way behind the rest of the world, which is why we at Tagger are predicting this is going to be the next frontier.”

– Kelsey Formost, Tagger Media

The top question from our community during the session was about live selling, a soon to launch offering from Instagram and Youtube that will allow brands to sell their products live, similar to QVC. Kelsey shares her perspective on the market potential for this new online social commerce channel.

 


Our conversation was a part of our Reimagining Food Retail Conversation Series that was inspired by S2G’s recently released Future of Food: Through the Lens of Retail Report as a framework. The series will examine how innovations in content, commerce and community might transform the shape of the future of food retail.

Join us for future Redesigning Retail conversations here


 

Tonya Bakritzes is SVP of Marketing at S2G Ventures where she oversees the fund’s brand strategy, marketing and communications and provides strategic guidance to the fund’s portfolio companies.

She has over 20 years of experience working in the technology industry delivering large-scale digital solutions across a variety of industries including Financial Services, Energy, Education and Travel & Hospitality. Her past work has ranged from business planning, consumer research & strategy development to design, build and support of enterprise-scale platforms to marketing campaign planning, execution, and optimization. Tonya has over 15 years of experience working in digital agencies and consultancies as a strategic advisor for clients and 5 years delivering digital programs at J.P. Morgan Chase in the Treasury Services division.

The post How Thrive Market, Once Upon a Farm, Omsom and Tagger Media Are Reimagining Discovery, Acquisition and Loyalty appeared first on Food+Tech Connect.

Impossible Cuts Prices by 20%, Big Food Lost $12B in Sales to Small Brands & Private Label in 2020 + More

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Source: Impossible Foods

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines.

Major progress has been made this week in the race for alternative meat makers to achieve price parity with industrially farmed meat . Impossible Foods has cut its prices by 20% to $5.49. Meanwhile, Israel-based Future Meat Technologies has brought its cultured chicken down to $7.50.

Major investments and acquisitions also made headlines, within the alcohol delivery sector in particular. Uber has agreed to acquire alcohol delivery platform Drizly for $1.1 billion, and Vivino has raised $155 million.

Last but not least, Good Eggs has raised $100 million to expand to Southern California.

We need your support. Producing our newsletter takes a lot of time and resources, and we need to change our business model to keep it going. To date, we’ve funded our work through our events, sponsorships and consulting, which are all on hold due to the pandemic. If you find our newsletter to be a valuable resource, we hope you will consider making a one time or monthly contribution, so we can keep the newsletter going and free for those who can not afford a subscription fee. Whether it’s $5 or $500 every bit helps and shows us that you value our work. Not able to contribute right now? You can help by sharing our newsletter with friends and colleagues. 

 


Check out our weekly round-up of last week’s top food startup, tech and innovation news below or peruse the full newsletter here.


 

1. Impossible Foods Lowers Grocery Store Prices Amid Pandemic-Fueled Retail ExpansionCNBC

The plant-based meat maker is cutting its retail price for grocery stores by 20% to $5.49.

 

2. Big Food Lost $12B in Sales to Small CPGs and Private Label in 2020Food Dive

The pandemic accelerated a five-year trend of large manufacturers losing market share to smaller players, but consumers’ return to normal travel patterns should slow the momentum.

 

3. Uber Agrees to Buy Alcohol Delivery Service Drizly for $1.1BCNBC

Following the completion of the transaction, Drizly’s marketplace will be integrated with the Uber Eats app.

 

4. Israel: Future Meat Technologies Makes Cell-Based Chicken Costing $7.50 and Gets $26.75M Funding – Food Dive

The company is planning to get its products on plates in 2022 — or earlier if regulatory agencies move faster. Funding came from investors including Tyson Foods, Archer Daniels Midland, S2G Ventures and others.

 

5. AppHarvest Starts Trading After Merger Valuing Company at $1B – Food Dive

The company has completed its merger with Novus Capital. The transaction will provide $475m in gross proceeds to AppHarvest and value the new company at $1b.

 

6. Vivino Raises $155M Series D for its Wine App and Online MarketplaceThe Spoon

Kinnevik and Sprints Capital led the round. New capital will go towards geographical expansion and to incorporate more personalized AI into its platform.

 

7. Good Eggs Raises $100M and Plans to Launch in Southern CaliforniaTechCrunch

Glade Brook Capital Partners led the round. In addition to geographic expansion, funding will allow the company to add new products and improve the e-commerce experience.

 

8. How Thrive Market, Once Upon a Farm, Omsom and Tagger Media Are Reimagining Discovery, Acquisition and Loyalty

The unprecedented events of the last year forced food brands to quickly adapt to their customer’s needs and shopping behaviors, while also navigating a rapidly changing grocery retail landscape. Founders share how they grew their businesses through new approaches to customer discovery, acquisition and loyalty.

 

9. 5 Actions to Reboot Food Retail

We have a responsibility to all stakeholders in our supply chains to pursue deep and substantive change, starting with the social and economic issues that underlie how we grow, make, distribute and sell food. Errol Schweizer, host of The Checkout Radio and former VP of grocery for Whole Foods Market, shares 5 actions food retailers, brands and supply chain stakeholders must take to create a more fair, just and sane food system.

 

10. Hormel Nears $3B Deal to Buy Kraft Heinz’s PlantersBloomberg

Some of the aging brands at Kraft that were previously expected to be considered for the auction block got another life during the pandemic, when homebound consumer turned to familiar labels and comfort foods for sustenance.

 

11. Denmark & Sweden: McDonald’s Quietly Rolls Out McPlant Burger in Test MarketsBloomberg

The fast food chain’s trials in Denmark and Sweden started in January. Its McPlant was co-developed with Beyond Meat.

 

12. After Years of Struggle, New York’s Street Food Vendors Win Long-Sought Reforms – The Counter

The city voted to issue 4k new permits over the next decade, among other changes. Advocates say it’s a pathway to financial relief and less police harassment.

 

13. Food Stamp Spending Jumped Nearly 50% in 2020 – Politico

The Supplemental Nutrition Assistance Program, still known to many as food stamps, cost nearly $90b in fiscal year 2020, a major jump from just over $60b in 2019.

 

14. Food & Ag Anti-Racism Resources + Black Food & Farm Businesses to Support

Check out our list of resources to learn about systemic racism in the food and agriculture industries. We also highlight Black food and farm businesses and organizations to support.

 

 


Our newsletter is the absolute easiest way to stay on top of the emerging sector, so sign up for it today and never miss the latest food tech and innovation news and trends, Already signed up? Share the love with your friends and colleagues!


 

The post Impossible Cuts Prices by 20%, Big Food Lost $12B in Sales to Small Brands & Private Label in 2020 + More appeared first on Food+Tech Connect.

Where Does Grocery Go Next with Online Fulfillment?

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This is a guest post by Arthur Chow, Vice President of S2G Ventures

In trying to envision the future of grocery, we at S2G Ventures go back to how it all began. In 1916, Clarence Saunders opened the first Piggly Wiggly store and changed how people shop for food. The chain’s revolutionary self-service operations, which allowed customers to browse four times the product variety of the average store, unlocked a simple truth: Americans like to pick their own groceries.

While customers were delighted they did not have to wait behind a cramped counter for a store clerk to pick goods off a list, this was also a boon for retailer efficiency. With customers picking their own items, store traffic increased along with basket size from impulse purchases. (Who hasn’t grabbed candy or gum on the way out before?)

For the last century, this is how America has preferred to shop for its groceries, even as the internet became an omnipresent force in other areas of our lives. Prior to 2020, it has been well-documented e-commerce penetration of grocery spend struggled to reach more than 3% of overall spend compared to several other categories that are 30% or greater.    

Then overnight, the COVID-19 pandemic forced all retailers to pivot as previously covered in our Future of Food: Through the Lens of Retail report. Whether curbside pickup or delivery, offering some form of online ordering and fullfilment became table stakes for grocery retailers, with a few notable holdouts such as Trader Joe’s. This stressed the retailers who were not ready to meet the surge in online demand, and showed the cracks in the resiliency of an omni-channel model.  

Online fulfillment, which most traditional retailers had only begun testing 10 months ago, became a problem everyone needed to solve today.

Without the physical and technical infrastructure (which would have required investment years in advance) ready to manage online orders, many retailers turned to Instacart for a capital expenditure-light and scalable solution. But with an industry already operating at 3-5% margin, the 10% commission fee can become a losing proposition. There are no VCs at the beckoning to fund brick and mortar retailers’ growing losses as they effectively pay for the right to each additional order online. Thus, as Bain and others have concluded, supermarkets must invest in fulfillment automation to be profitable. Instacart’s recent layoffs and shift to its “Partner Pick” model, where retailers manage their own physical fulfillment of orders through Instacart’s online portal, further shows the need for grocers to own that part of the supply chain in order to build a profitable and resilient fulfillment model. 

But within that hefty investment decision, retailers are still faced with another choice: should they centralize automated fulfillment in a large facility dedicated to high speed and high volume, or go with a decentralized micro-fulfillment (“MFC”) model and still pick from individual stores? Asked differently, do you want all your groceries sitting in one big automated warehouse, or spread out among many little warehouses (aka your stores) closer to customers?

Enter the origins of Amazon and the supply chain principle it used to disrupt the entire book industry.

One could easily point to Webvan as the poster child of the perils of big-time automation, but that would miss a deeper lesson about logistics that catapulted Amazon. Before having the foresight to invest in cloud computing services, Jeff Bezos understood a basic supply chain principle that led to wild success: niche, specialized and slow-moving products are better suited to be sold online.

Amazon is now referred to as the “Everything Store,” but does anyone remember when it was just a bookstore? And what are most books? Niche, specialized items that consumers buy infrequently (relative to food). 

Why does this principle hold true? Because to minimize a good’s total cost of logistics, one must factor in 1) the cost to hold a product (inventory cost) and 2) the cost to ship a product (transportation or setup costs). Seems simple? To add a bit more complexity, how fast a good sells (its demand) should determine how much of the good to hold and where to hold it. This is a basic principle to forming your supply chain network strategy.

Here’s a hypothetical illustration. Imagine you are searching for a copy of Fluid Concepts And Creative Analogies: Computer Models Of The Fundamental Mechanisms Of Thought. You can shop online with Amazon or in-person at Borders at one of its 500 stores (because this is still ~2010). The publishing industry tracks that only 100 copies are sold on average each year. However, Borders doesn’t know exactly which stores the customer will show up at, so they still stock 500 copies (one at each store) to ensure there are no missed sales or “out-of-stocks.” 

In contrast, Amazon’s one storefront is virtual. They only need to stock 100 copies in a central warehouse to comfortably meet the expected demand. It will cost Amazon more to ship a book directly to its customer, since the Border’s customer helped solve the last mile by shopping at the store. But Amazon saves money on all that real estate cost and, perhaps more importantly, frees up more cash to buy other book titles. In fact, with its online storefront, Amazon can hold millions of titles that far exceed the physical capacity of any bookstore. Finally, the customer also enjoys the convenience of having the book delivered and usually doesn’t mind waiting a few days (again this is 2010). This is how you build an empire in books, CDs, DVDs, consumer electronics, toys, games… and subsequently start the “retail apocalypse.”

Thus, the supply chain concept enabled by the internet and pioneered by a man in a Seattle garage becomes very clear – if you sell a niche, slow-moving good, you should centralize your inventory in a big warehouse, sell online, and ship directly

But a banana is not a book – it is neither niche nor slow-moving, and it spoils a lot quicker. At 85% US household penetration, most people buy bananas and they buy them frequently. As a grocery retailer, you know customers will show up each day to buy food and basic staples with some predictability, 2020 notwithstanding. Groceries are the antithesis to books when it comes to demand, and a grocer’s supply chain should look vastly different to a book seller’s. Delivering bananas to individual homes each day across the US from one central warehouse in Seattle becomes an increasingly expensive proposition as you grow. Logistically with delivery, your customer base needs to have the stable route density of an urban environment to match how efficient a semi-truck is dropping off a trailer load behind a store. Factor in spoilage or damage, and it’s no wonder most of the grocery world still largely exists as brick and mortar.

Thus, this author believes the fulfillment of mass perishable grocery will remain decentralized, whether the customer is shopping online for delivery or coming to the store. For core perishable items reaching a mass audience, having a hyper local focus will be a winning strategy. Micro-fulfillment will be key in allowing retailers to adapt profitably to a changing consumer market. Brick and mortar can still be a competitive advantage in fresh, even with the increasing consumer shift to ordering digital. 

Amazon seems to believe as much. It bought Whole Foods in 2017, a decade after launching Amazon Fresh in 2007 and struggling to gain footing in the grocery industry. Doubling down on brick and mortar, the tech giant has opened up new physical supermarkets in LA and Chicago in 2021.

At the end of the day, 90% of what you buy is likely to have been carried on a commercial truck at some point. For ubiquitous fast-moving goods like groceries, it will always be most efficient to have products sourced from nearby the consumer. Fulfillment of grocery online, whether delivery or pickup in-store, will need to stay local to be profitable.  

 


Our conversation was a part of our Reimagining Food Retail Conversation Series that was inspired by S2G’s recently released Future of Food: Through the Lens of Retail Report as a framework. The series will examine how innovations in content, commerce and community might transform the shape of the future of food retail.

Join us for future Redesigning Retail conversations here


 

Arthur Chow is a Vice President at S2G Ventures. He is focused on the evaluation and execution of potential investments as well as serving the needs of portfolio companies.

Arthur has nearly a decade of investing and operating experience in the food industry. He began his career as an investment banking analyst at UBS. He then joined Frontenac, a Chicago-based middle-market private equity firm, as an Associate focused on food and consumer buyouts. Seeking to explore an operating role within food, Arthur oversaw the commercial performance of a $2 billion P&L at the Kraft Heinz Company as an Associate Director in the Foodservice business unit. Searching for more early-stage mission-oriented companies, Arthur joined S2G as a Senior Associate. While pursuing his MBA before re-joining S2G, he worked for several food startups with exceptional founders in financial, marketing and operating roles. These include Tovala, a direct-to-consumer smart oven and meal kit service platform; Once Upon a Farm, a cold-pressed organic baby food brand; and Dom’s Market and Kitchen, a next generation grocery retail concept.

The post Where Does Grocery Go Next with Online Fulfillment? appeared first on Food+Tech Connect.

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